Register | Forgot password?
Switch to Arabic
Saturday, November 21 - 2009
Page navigation Browse related articles

TDIC reveals first five-star luxury resort in Empty Quarter

  • United Arab Emirates: Sunday, October 25 - 2009 at 09:32
  • PRESS RELEASE

Amidst the golden red sand dunes of the Liwa desert, rises a breathtaking sensation: a five-star luxury resort that epitomises the culture and roots of the United Arab Emirates. Qasr al Sarab Desert Resort by Anantara, which officially opened today, is the first-of-its-kind resort to deliver hospitality and an ambience, reflective of genuine Emirati culture, to the world.

Article continues below
  • Qasr al Sarab Desert Resort by Anantara.
    Qasr al Sarab Desert Resort by Anantara.
Situated in the Empty Quarter (Rub Al Khali), the world's largest stretch of uninterrupted desert, Qasr Al Sarab is a true phenomenon - a landmark that smoothly blends into its pristine surrounding environment and a destination rich in history with settlements dating back to as far as 7,000 years ago.

Developed by Tourism Development & Investment Company (TDIC), a master developer of cultural, residential and tourism destinations in Abu Dhabi, Qasr Al Sarab has ensured that every element throughout the resort has been carefully designed to reflect a truly authentic experience that is indigenous to the surrounding region. On the journey to the resort, visitors will be captivated by the serenity of the desert landscape and overwhelmed by the magnificent dune formations, as the resort remains tranquilly tucked away. A few hundred metres in the distance, perched atop a crescent-shaped dune, the true splendour of the fort-inspired design is suddenly revealed. Offering 154 rooms, 42 villas and 10 royal villas resembling majestic palaces with spacious living and dining areas, private pools and outdoor terraces, Qasr Al Sarab is a haven of exceptional comfort and pure extravagance.

His Excellency Sheikh Sultan Bin Tahnoon Al Nahyan, Chairman of TDIC and Abu Dhabi Tourism Authority (ADTA), commented, "We are extremely proud of Qasr Al Sarab and the inspirational story behind its conception. This is more than just an extraordinary luxury resort; this is a symbol of our highly admired and respected Arabian hospitality and deep-rooted culture. Most of all, we owe this splendour to our forefathers who were born and raised in this rich Liwa Oasis and their visionary leadership which had become the influence behind our present-day progressive evolution. We take great pride for the vision of His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE, and the tremendous support of His Highness General Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, for embracing the UAE's heritage through world-class developments in Abu Dhabi."

Just 90 minutes driving distance from Abu Dhabi and seven kilometres from the main Hamim Highway crossing the Rub al Khali desert, Qasr Al Sarab is the ultimate experiential getaway with a luxury health spa, conference centre, outdoor pool, children's playground and adventure excursions.

Mubarak Hamad Al Muhairi, Managing Director of TDIC, stated:
"Abu Dhabi's tourism industry is continuously growing and the launch of this unique development will ensure that visitors to our nation will have the opportunity to experience the true culture and rich history that the UAE has to offer. The experience we have created is a unique balance of Emirati culture, breathtaking views and the best standards of international hospitality. Every element of Qasr Al Sarab, right down to the finest detail, has remained faithful to Arab culture while embracing the rich history and heritage of the UAE."


Guests will be captivated by the natural beauty of Qasr Al Sarab and given the chance to explore the vast landscapes and the adjoined 9000-square kilometre protected wildlife reserve - the largest in the UAE. The reserve is abundant with wildlife where thousands of free-roaming indigenous animals, such as the famed Arabian Oryx, sand gazelle and Arabian hare, add a spectacular real-life Arabian experience to visitors. The resort comprises a desert experience centre designed to educate guests on the surrounding environment and to offer activities relevant to the region including falconry, camel riding and desert exploration.

Venturing across the desert on a camel in true Bedouin style is another activity that offers guests the chance to discover this intriguing territory, where the late British explorer Sir Wilfred Thesiger thoroughly explored during his journey across the Empty Quarter between 1945 and 1949. Visitors will be exposed to the rich history of the surrounding area, experience the remnants of Stone Age settlements and listen to age-old tales narrated by storytellers. After dark, guests will be given the opportunity to experience the art of stargazing from a vantage point on an ochre red dune, reminiscent of the astronomical discoveries made in the Arab world during the Islamic golden age spanning the 8th to 16th centuries.

Lee Tabler, Chief Executive Officer of TDIC, highlighted the significance of the resort's design to Abu Dhabi's heritage. "The architecture, interior design and works of art accurately reflect the traditions of the region with all artefacts hand-picked from the Gulf and the Middle East. As with all our developments, we remain focused on protecting the natural environment and ensuring sustainable design, build and maintenance. Integral to all of TDIC's projects is ensuring distinctive and sustainable developments that preserve the history and heritage of the UAE. It is this commitment and determination that is supporting Abu Dhabi's 2030 economic and strategic vision."

"Following the success of the Desert Islands Resort & Spa by Anantara, we are once again proud to be partnering with the award-winning Thai hospitality brand Anantara on this landmark resort while we continue to provide visitors with a true taste of the UAE," Tabler added.

In keeping with the local theme of the resort, guests can explore a wealth of dining options, including fruit-soaked tajines, succulent kebabs and national delicacies prepared traditionally and on the open flame grills in a Bedouin tent experience. Visitors can also enjoy the rich aromas and tastes of Arabic coffees and sweet tea as they relax in the enchanting desert surroundings at the Al Liwan Qasr Al Sarab, a traditional Arabian-styled lounge setting which comprises a library of literature and a collection of artefacts from around the region. Meanwhile, Ghadeer Qasr Al Sarab offers alfresco dining and the opportunity to take in the wondrous views of the sand dunes as well as the pool and its facilities.

Didier Tourneboeuf, Area General Manager of Anantara, commented, "Qasr Al Sarab's development is very close to our hearts, and is a direct result of Anantara's revered reputation as well as the hotel's unique concept and truly amazing location. This resort is truly a one-of-a-kind prized gem and we are highly proud to be associated with such a remarkable development, just as we have with the other TDIC-developed five-star resort on Sir Bani Yas Island which we are so privileged to operate."

"For Anantara, the launch of Qasr Al Sarab sets yet another distinguished benchmark in the company's extensive global expansion plans, while providing an exemplary blend of effortless luxury and passionate integration of local culture," said Tourneboeuf.
Also consider reading:
Log in to request more information from TDIC

Notes and media contacts

About Qasr Al Sarab Desert Resort by Anantara:

Located at the heart of the Liwa Desert, Qasr Al Sarab Desert Resort by Anantara is a five-star luxurious leisure resort situated among the highest sand dunes in the world. The resort, developed by Tourism Development & Investment Company, is inspired by the indigenous desert culture and reflects true Emirati lifestyle.

Managed by the award-winning Thai hospitality operator Anantara, the luxury resort features 154 rooms, in addition to 42 villas and 10 royal villas, which resemble small private palaces with spacious living and dining areas, private pools and outdoor terraces.

The resort comprises a desert experience centre designed to educate visitors on the surrounding environment and to offer activities relevant to the region including falconry, camel riding and desert exploration. Perched on the shoulder of a dune on the edge of the world's largest sand desert - the Empty Quarter (Rub al Khali) - Qasr Al Sarab is a great place for visitors to observe animals indigenous to the area such as the Arabian Oryx, Sand Gazelle and Arabian Hare.

The resort is an integral part of the UAE's unique heritage, and is surrounded by rich history dating back to 9,000 year-old New Stone Age settlements. Opened in October 2009, Qasr Al Sarab is the ultimate experiential getaway with a luxury health spa, conference centre, outdoor pool, children's playground and adventure excursions.

The resort lies 90 minutes from Abu Dhabi International Airport and seven kilometres from the main Hamim Highway crossing the Rub al Khali desert.

About Anantara:

For hundreds of years throughout Thailand, people would leave a jar of water outside their house to provide refreshment and extend a welcome to the passing traveler. Anantara is taken from an ancient Sanskrit word that means 'without end', symbolising this sharing of water and the heartfelt hospitality that lies at the core of every Anantara experience.

Anantara Resorts are currently located in the seaside town of Hua Hin and on Koh Samui in the Gulf of Thailand, and in the Golden Triangle in the country's north. In the world-renowned destination of the Maldives, Anantara Dhigu and Anantara Veli are a 30-minute boat ride from the capital Male. Anantara Seminyak debuted in April 2008 in the most fashionable district of Bali - the Island of the Gods. Late 2008 saw the opening of Anantara Phuket, situated in the serenity of Mai Khao Beach, Thailand, followed by Desert Islands Resort & Spa by Anantara on Sir Bani Yas Island off the coast of Abu Dhabi, and Anantara Si Kao which lies on the secluded Changlang Beach area south of Krabi, Thailand. Anantara Baan Rajprasong in Bangkok opened its doors in April 2009 to become the first serviced suites property for the Anantara group, while the newest member of the Anantara family, Qasr Al Sarab Desert Resort by Anantara, opened in October 2009 in the legendary Liwa desert near Abu Dhabi. www.anantara.com

Anantara is a member of Global Hotel Alliance (GHA), the world's largest alliance of independent hotel groups. GHA partner hotels are renowned for reflecting and respecting local traditions and culture through their products and services. www.globalhotelalliance.com

For media enquiries contact:

Marion Walsh
Group Director of Public Relations
Anantara PR Office
Tel +66 2 725 6100 Ext 6212

George Chakar
Communications Manager
TDIC
Tel +971 50 1061966

Tara Farouqi
Account Manager
Hill & Knowlton
Tel +971 50 1898417

Disclaimer:

Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com

Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.

For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions