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Nomad Digital's cutting-edge mobile WiFi system enhances du's Dubai Metro broadband network

  • United Arab Emirates: Sunday, October 25 - 2009 at 11:33
  • PRESS RELEASE

Following a recent partnership, UK-based Nomad Digital, a global leader in the provision of transport-based data and UAE telecommunications provider, du, are supplying passengers on the new Dubai Metro with internet access on-the-go.

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Nomad has deployed part of the metro's state-of-the-art WiFi network, which provides seamless broadband connectivity to all trains and stations on the automated light-rail network.

Nomad Digital's advanced mobile WiFi system can be fully-integrated with a variety of applications, including real-time security CCTV, entertainment downloaded by end-users, and automated driver performance systems. This capacity for integration has enabled operators like du to improve revenue streams, reduce costs and create business efficiencies.

"The Dubai Metro project has been a particularly exciting initiative for Nomad, reinforcing our position as a global market leader in transportation mobile services," said Dr Nigel Wallbridge, Chairman, Nomad Digital. "Both du and its client, the Dubai Roads and Transport Authority, demanded the highest standards of quality for the Dubai Metro WiMAX system.

With our experience in providing seamless connections between multi-bearers and in facilitating trackside WiMAX, we knew we could supply a superior, end-to-end solution. In particular, the Nomad system's unified network architecture gives du the advantage of centralised control over all station and on-board WiFi systems."

"We are pleased to work with industry leaders like Nomad Digital to provide a sophisticated, lightning-quick WiFi network that benefits all Dubai Metro passengers," noted Farid Faraidooni, EVP Commercial, du. "By leveraging the proven expertise of top international suppliers, we have ensured that thousands of commuters enjoy world-class broadband services on-the-move, with all the flexibility and convenience of staying connected no matter where they travel, through cutting-edge mobile WIMAX and HSPA network solutions."

The Dubai Metro began service on September 9, 2009. Trains run along a corridor of wireless coverage linked to trackside wireless base stations, with WiMAX radios located at frequent intervals along the route. For more information on the Dubai Metro, visit Dubai Roads and Transport Authority's website at www.rta.ae.

Nomad has unrivalled experience in mobile services for the transportation sector. It installed the first-ever rail broadband system on the UK's Brighton Express in 2005 and is designing, building, constructing and managing the world's longest broadband corridor on the UK's 680km London to Glasgow route. It is currently active in markets worldwide, including the US, the Middle East, the Far East and Europe.
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Notes and media contacts

About Nomad Digital:

UK based Nomad Digital is a privately owned company which was formed in early 2002 by Graeme Lowdon and Nigel Wallbridge. Nomad Digital is focused on the provision of specialty mobility networks and was first company in UK to trial WiFi on board trains. Nomad has developed the world's first deployment of a communication system to trains using IEEE802.16 (WiMAX) and is the largest operator of a pre-WiMAX network in the UK. (www.nomadrail.com)

About du:

du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.

Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between more credit, more time and now 'more international' recharge option with additional credit on international calls) and Self Care.
For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du's retail network, currently numbering 34 du shops located in strategic locations across the UAE, more than 3000 authorized dealers Or through du e-shop, accessible at http://www.du.ae/en/where-to-buy/eshop.html. du shops are a one stop shop for mobile service, carrier select and the payment of the service bills.

du is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

Awards to date
• du presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK's EuroWeek
• du won two prestigious awards at UAE Web Awards 2008. du e-shop portal won the best strategic online portal award in the e-commerce category and du media club website won the bronze award in the media and press category.
• du corporate brand launch campaign awarded a Cristal MENA award in 2008
• du declared 'Best Brand' at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success
• Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007
• Silver Award for the best website in the ICT category at the UAE Web Awards 2007
• du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007

For further information, please contact:

Mayssam Hamadeh
Manning, Selvage & Lee
Tel: +971 4 3676 324
Fax: +971 4 367 2615

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