• HSBC

Taste of Wales at Spinneys

  • United Arab Emirates: Sunday, October 25 - 2009 at 12:59
  • PRESS RELEASE

A select group of Welsh companies offering the best in gourmet foods, treated guests to a night of culinary delights at a food-tasting event hosted by leading supermarket chain Spinneys.

The event was held on recently at the Desert Palm Resort, Dubai, and featured products from a number of Welsh companies; some of which are new to the Middle East and others that are established in the region including, Rachel's Organic Dairy, producers of organic yoghurts and deserts; Randall Parker Foods, which processes quality Welsh lamb products, which are Halal compliant; Abergavenny Fine Food, which has a range of frozen party foods made with the finest ingredients; The REAL Crisp Company, manufacturers of traditional hand cooked snacks and South Caernarfon Creameries, which produces high quality dairy products including cheese, milk, butter and cream

The companies were introduced to Spinneys at the Dubai Gulfood exhibition in early 2009 and were selected by the supermarket to feature in its stores across the UAE.

The Welsh companies efforts in the region are being supported by International Business Wales (IBW), the Welsh Assembly Government's international trade and investment arm. IBW acts as the driving force in establishing alliances between companies in Wales and their counterparts overseas, whilst actively seeking out inward investment opportunities for client companies looking to Europe and the UK as a preferred international business location.

Lee Jennings, Vice President, IBW Middle East, said:
"We are delighted to be able to showcase the best food Wales has to offer and strengthen our ties with the region. Wales currently exports over $10m worth of food and beverage products to the Middle East and relationships such as this will allow further expansion into other markets."


"Welsh products are synonymous with good quality and ethical, organic practices and have a strong reputation internationally for premium, niche foods with high nutritional value. Spinneys is committed to offering only the finest products to our customers and we are confident they will prove very popular," added Marthinus Hendrikse, Commercial Manager of Spinneys Dubai.
A taste of Wales at a food-tasting event hosted by leading supermarket chain Spinneys.
A taste of Wales at a food-tasting event hosted by leading supermarket chain Spinneys.
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Company profiles:

- Randall Parker Foods have established themselves as producers of the best Welsh lamb products. From the abattoir in Wales they select Welsh lambs for carcase export to the European markets. The processing plant in Andover produces fresh lamb cuts from Wales to the highest specification to meet their customer's requirements. All the lambs are sourced direct from the farms ensuring full traceability and farm assurance. Both plants operate to the highest hygiene standards and work to the Halal Food Authority Guidelines.

Randall Parker Foods prides itself on the quality and sustainability of its Welsh lamb products. The company are very proud to be working in the Dubai retail market with Spinneys. The product range includes French trimmed racks, boneless legs, loins, shanks and easy carves legs. All products are trimmed and individually packed in Welsh branded bags, ready for retail presentation. Our products are air freighted to ensure continuity of supply and to ensure the products are always at their best.

- Rachel's Organic Dairy: At Rachel's, they believe in keeping things simple, using only the finest organic ingredients. Originating from the UK's first certified organic dairy farm, the business celebrates 25 years of natural passion for taste in 2009. Rachel's delicious range of yogurts are still made simply and with care at the dairy in West Wales. Discover the unique creamy texture of their Luscious Low Fat yogurts with the subtle and refreshing taste of Madagascan bourbon vanilla, or deliciously fruity strawberry and raspberry variants. The Greek-style range is made with Rachel's most indulgent yogurt, perfect to savour as desert, with fruits and cereals at breakfast, they make a versatile alternative to cream are also great for cooking - try Coconut for amazing curries. Be sure not to miss Rachel's Divine Rice, slow cooked the way rice pudding should be, for a rich creamy taste and a traditional, home-cooked flavour. The superior taste of Rachel's has recently been recognized by The Guild of Fine Food, with Gold Star Great Taste Awards for Rachel's Greek Style and Luscious Low Fat Natural products and 2 Gold Stars to Rachel's Luxury Crème Fraiche.

- The Abergavenny Fine Food is a private family owned business that specialise in producing a range of chilled and frozen appetisers and party food. Using the finest ingredients Abergavenny have launched a range which includes coated products such as Red Jalapeno Peppers with cheddar cheese, Green Jalapeno peppers with cream cheese, Mozzarella Fingers and goats cheese bites. In addition they are also launching French Brie and cranberry moneybags in a filo pasty. All of these products are to be sold from the freezer cabinets and are ovenbaked for around about 10 minutes in a regular oven. These new lines will make an exciting addition to Spinneys range and are perfect for parties & snacking!

- The REAL Crisp company, owned by Tayto group Ltd have brought out a new range of crisps and chips. The REAL Crisp company are based in South Wales and are truly passionate about simply making the best tasting crisps and chips possible. They are supported by the Tayto group with their strong infrastructure and support teams.

They offer a range of hand cooked crisps for the retail and impulse markets and also a range of hand cooked chips for stores or café's looking for something a little different to what is available in multiple retailers. The REAL crisps have a slightly "less-hard eat" than competitors brands and are manufactured in the traditional Hand Cooked way with their Jackets On. They are Thicker Cut than a standard crisp and are cooked in High Oleic Sunflower Oil. They are packed in bright metalised film bags featuring attractive and innovative designs, whereby different facial EXPRESSIONS help represent the flavours. They have great stand out on shelf and add more depth of range to any crisps category.

- South Caernarfon Creameries (SCC) is Wales' leading farmer owned dairy co-operative which now has nearly 170 member farmers. The co-operative was established in 1938 and today manufactures 10,500 tonnes of cheese and processes another 12 million litres of milk through the dairy per annum. In total, 112 million litres of milk is processed each year which is sourced from member farmers who are located from North Wales to Mid Wales.

SCC supplies a range of high quality dairy products including cheese, milk, butter, cream and buttermilk to a variety of customers; from smaller independent grocers, to large supermarkets and food service companies - products can even be bought direct on the on-line shop. The cheese range is packed into retail packs, large deli blocks or can be bought in bulk and includes, amongst others, own branded territorials and own Vintage Special Reserve, Old Shire. The dairy range is also packed into retail style packaging and SCC was amongst the first companies to pack milk in bags in the UK. Milk bags packed in South Cearnarfon Creameries is currently being used by a major national cafe chain.

Quality is key, from the raw ingredient to the end product, which is reflected in numerous awards that SCC has won. They have also been recognised many times at the True Taste of Wales awards.

About International Business Wales (IBW):

The Welsh Assembly Government is a democratically elected body, which was established in May 1999. It has devolved powers and responsibilities for developing and implementing policies in Wales on a broad range of issues, including economic development, education, the environment, agriculture, housing, roads and transport.

The Welsh Assembly works closely with the UK Parliament in developing primary legislation and has powers to introduce secondary legislation of its own.

International Business Wales (IBW) is the Welsh Assembly Government's international trade and investment arm. It forms part of the Department for the Economy and Transport, and acts as the driving force in establishing alliances between companies in Wales and their counterparts overseas, whilst actively seeking out inward investment opportunities for client companies looking to Europe and the UK as a preferred international business location.

Wales has a long and distinguished history of trading internationally, but since the decline of the heavy industries over the past 30 years, status in the international trading arena has diminished considerably. In comparison with other regions of the UK, Wales' performance is poor, both in terms of the overall value of exports and, perhaps more significantly, on a per capita basis.

The Welsh Assembly Government recognises that the development of improved international trading performance is key to improving the prosperity of the nation. The development and maintenance of economic strength, will contribute to the wider aims of marketing Wales as a world class business location, and as a destination for tourists.

Media contact:

Aimee Murthy
Account Manager
Momentum
P.O. Box 24554 Dubai, UAE
t : +971 4 390 1630
f : +971 4 390 4516

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