The companies were introduced to Spinneys at the Dubai Gulfood exhibition in early 2009 and were selected by the supermarket to feature in its stores across the UAE.
The Welsh companies efforts in the region are being supported by International Business Wales (IBW), the Welsh Assembly Government's international trade and investment arm. IBW acts as the driving force in establishing alliances between companies in Wales and their counterparts overseas, whilst actively seeking out inward investment opportunities for client companies looking to Europe and the UK as a preferred international business location.
Lee Jennings, Vice President, IBW Middle East, said:
"We are delighted to be able to showcase the best food Wales has to offer and strengthen our ties with the region. Wales currently exports over $10m worth of food and beverage products to the Middle East and relationships such as this will allow further expansion into other markets."
"Welsh products are synonymous with good quality and ethical, organic practices and have a strong reputation internationally for premium, niche foods with high nutritional value. Spinneys is committed to offering only the finest products to our customers and we are confident they will prove very popular," added Marthinus Hendrikse, Commercial Manager of Spinneys Dubai.


Posted by Siba Sami Ammari



