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Lacnor introduces new range of fruit juices with 'Lacnor Fresh'

  • United Arab Emirates: Sunday, October 25 - 2009 at 14:51
  • PRESS RELEASE

The UAE's leading producer of long life fruit juice, Lacnor, has launched Lacnor Fresh, a range of juices that are nothing but 100% fruit in every drop, with no added sugar, no preservatives and no artificial colourings or flavourings.

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  • Lacnor's strawberry and banana juice.
    Lacnor's strawberry and banana juice.
Lacnor Fresh is made using the simplest recipe: fruit and more fruit. The new range brings not only all the nutrition, all the taste but all the information needed to make a healthy choice too.

For the first time, people can see exactly what's gone into their juice with the number of fruits used mentioned on each bottle (e.g. a 1.75 litre bottle of orange juice has 25 oranges). And there's no need to check for any other ingredients, because quite simply there aren't any.

With an ever increasing focus on health, consumers are demanding more and more natural products which they feel are better choices for themselves and their families. This is what lead Lacnor to launch the new 100% natural Fresh fruit juice range with the proposition "Made by Nature" - created to become consumers' partner in their desire to stay healthy.

Lacnor Fresh comes in six different variants: orange, mango, apple, mixed fruits and two smoothie blends-strawberry and banana, and mango and banana.

Mohamed Salawy, Juice and Dairy Marketing Manager at National Food Products Company said the new range is being launched at a time when there is a growing understanding about the importance of consuming more fruit daily:
"Nutritionists across the world agree that five portions of fruit and vegetables every day is one of the best ways to stay healthy and live a better life-mainly because they're packed with vitamins and minerals which help maintain a healthy weight and are an excellent source of fibres and antioxidants."


Bottles of Lacnor Fresh come in 200ml for those on the go, 500ml for a real fruity thirst and 1 litre and 1.75 litres to take care of the entire family.

The Lacnor Fresh range is a great new fresh fruit way to live a healthier life and is produced locally in the UAE.
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Notes and media contacts

About Lacnor:
Established in 1981 as part of NFPC, Lacnor is the UAE's leading name in the fruit juices and dairy products industry. Over the past 28 years, Lacnor has grown from an active local company to a well known regional brand with exports to over 30 foreign markets; it is among the most successful local brands to become international.

Lacnor's range now includes over 80 types of fruit juices, nectars, milk products, tomato paste and that come in convenient packages of different sizes and variants. Lacnor product categories all have leading market positions, a place that Lacnor aims to maintain through continuous product improvement and innovation.

About National Food Product Company (NFPC):
NFPC is one of the UAE's first and largest FMCG company in the beverage and dairy products segment. NFPC was founded in 1971 in the Emirate of Abu Dhabi under the vision and leadership of Faraj Bin Hamoodah, the Chairman, and Fadi Antonios, the President and CEO.

Their entrepreneurial spirit and long term view of the consumer goods industry, has created the foundation for market leadership in the juice, milk, yoghurt, and water categories. Its brands include: Lacnor, Oasis, Milco and others.

For further information, please contact:
Rima Salman
Polaris Public Relations
Dubai, UAE
Tel: +971 4 341 5555
Fax: +971 4 341 5588

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