Damas launches Twist by Sarcar, a creation beyond limits

The sun, the moon and the myriads of stars are their greatest inspiration in their pursuance into the world of innovations.

Tamjid Abdullah, Deputy Managing Director of Damas, said:

"Fusing their expertise with the latest in the study of micro technology, orbital dynamics and levitation, it took more than three years of research and development for Sarcar's craftsmen and their team of scientists and engineers to achieve yet another great milestone in the field of horological sciences. Thus their latest creation the Twist is indeed a technical marvel that will wow all aficionados in the region. The innovative brilliance of this model lies in the technical magic of making a brilliant-cut diamond dance freely in such a way as to reveal its multiple sparkling facets."

Incorporating a one-carat floating solitaire on a brilliant-set pavé-dial encased by an intricately diamond-studded gold case, this ingeniously-designed luxury timepiece has indeed propelled Sarcar's brand image to its highest level in this world of Space Age Horology. The floating one-carat solitaire above 12 o'clock index turns around in all directions at the slightest twist of the wrist to exude multi streams of colours of scintillating brilliance that are bound to mesmerise and fascinates.

The Sarcar Twist is already a sure winner as accolades after accolades have flowed in ever since it has been unveiled. Thanks to the ingenuity of its master-watchmakers, Sarcar has once again achieved an astonishing feat by creating a truly exceptional watch that is a genuine world première. Loyal as ever to its brand image, Sarcar merges aesthetic beauty and technical sophistication in this watch. The watch was first presented in a world preview at Baselworld this year that elicited extremely positive reactions to its groundbreaking technical accomplishment as well as its stunning design.

The aesthetic appeal of the watch is enhanced by an 18-carat white gold bezel entirely set with brilliant-cut diamonds and framing a dial paved with brilliants and sprinkled with precious stones. The dial also comes in a mother-of-pearl version adorned with a miniature painting representing a dragon with a whirling brilliant-cut eye.

The pave model represents the four elements of life: earth, air, water and fire. The green emeralds represent earth and nature. The dancing brilliant-cut diamond represents the purity and lightness of air. Sapphire represents deep and precious water and ruby represents fire, threatening and yet indispensable.

With this unprecedented model, Sarcar has once again demonstrated its ability to surprise and amaze an industry that is accustomed to inventiveness and originality, but not yet blasé when presented with authentic innovations.

The Sarcar Twist watches will be available soon at Damas Les Exclusive Boutiques Boutique in Burl Al Arab, Mall of the Emirates, Emirates Tower and Dubai Mall.