Active PR and Mezze Associates launch A-Z hospitality consultancy

Both companies bring a wealth of pro-active experience and expertise with extensive and in depth knowledge of the Middle East region. Now hotels, travel and tourism boards, both existing and new entrants will have a complete solutions partner to provide solid expertise and a trusted consultancy across a host of areas - from finding the right partner in the region to marketing a destination or hotel group to the highly desirable Middle East travel consumer market. All delivered with a truly flexible and tailor-made approach.

Russel Sharpe, Managing Partner, Mezze Associates, said:

"Mezze Associates offers Clients over 30 years experience in the Middle East region and is delighted to bring in a full service communications offering through Active PR."

He continued, "Mezze Associates recognises the potential for growth across all areas of the hospitality sector in the Middle East. We are committed to offering partners a wealth of experience, talent and networks to provide clients with the most innovative, current and effective solutions for their interim needs. Mezze Associates already has an established client list that includes some of the region's leading private investors, tour and travel agents, private and public sector organizations and international hotel operators. By partnering with an Agency known for its high standards, pro-activity and passion our clients - both new and existing - will receive exciting and fresh communications support to complement the range of services and solutions already being offered."

Commenting on the partnership, Louay Al Samarrai, Managing Director, Active Public Relations and Marketing Communications Consultancy said, "Active PR has seen strong but solid growth over the 7 years since it was founded and has consolidated its position as a pro-active and passionate PR consultancy that is now looking to take this philosophy and approach into different market segments. The partnership with Mezze Associates and its team of well known and experienced hospitality professionals makes them an ideal partner to increase the Agency's exposure and build on our experience in the hospitality and destination branding and marketing sector."

Both Active PR and Mezze Associates have worked together on a variety of projects in the past including consultancy for the Emirates Group and the Le Meridien Hotel Group to name a few. The joint aim is to deliver best practice consultancy in hotel representation and destination marketing to both organizations already established in the region as well as those planning to enter it.

The partnership is already off to a flying start with collaborations moving ahead with Las Vegas destination marketing and with the Eleganzia Hotels Forte Village Resort located in Sardinia, Italy.