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Verbatim expands its portable HDD colour range

  • United Arab Emirates: Tuesday, October 27 - 2009 at 11:00
  • PRESS RELEASE

Verbatim has added five new vibrant colours to its portable hard disk drive portfolio - 'Sun kissed Yellow', 'Eucalyptus Green', 'Hot Pink', 'Caribbean Blue' and 'Volcanic Orange' - helping consumers bring a designer look to their personal computing.

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  • Verbatim expands its portable HDD colour range.
    Verbatim expands its portable HDD colour range.
"Colour is a big trend in computing hardware at the moment, so whether people want to match their external hard drive with their new colour laptop or PC, or just want a portable hard drive that looks really fashionable, Verbatim's new colour range will bring a splash of style to any computing space,"

said Ziad Arab, Verbatim Sales Manager in the Middle East.

Weighing only 161 grams, the slim-line 2.5' hard disk drives are very portable - they sit comfortably in the palm of the hand, and fit neatly in any ladies' handbag or men's jacket.

With 5,400 revolutions per minute, the external hard disks transfer data at up to 480Mbit/s via the same USB port that supplies the power, so no external power pack is required. The hard drives include 'Nero BackItUp 4 Essentials', software that enables users to regularly backup the files from their laptop or PC to their Verbatim portable hard drive, minimising the chance of valuable data being lost.

These new models including the 500 GB neon range which are now available in retail stores i.e. Carrefour, Panda,Lulu & Emax. Verbatim's authorized distributors in the UAE are Despec and Mixmax Trading.
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Notes and media contacts

About Verbatim:
Since 1969, Verbatim has been shaping the development of data storage technology - from floppy disks and magneto-optical storage media to the latest Blu-Ray, CD and DVD formats, USB keys, Flash memory cards and computer accessories. Verbatim is part of the Mitsubishi Chemical Corporation Group and benefits from the outstanding research and development department. With these innovations Verbatim has played a key role in shaping the storage media market. Ultra-strict quality controls during the manufacturing process ensure the high quality of Verbatim's products, which have been the winners of numerous international comparative tests. The company is the World's market leader for optical media.

Verbatim - more than just CD-Rs and DVD-Rs:

Verbatim, the specialist in storage media is continuously expanding its portfolio in the multimedia sector with the addition of useful product accessories primarily designed for mobile use. These include Hard Disc Drives, portable USB speaker systems, headsets including microphone, Hi-Speed Universal Memory Card Readers, optical mice and other handy tools for practical mobile applications. With its range of product accessories, Verbatim is responding to the increasing demand from customers for high-quality IT accessories. Verbatim also offers an extensive portfolio of Flash memory cards and USB drives and is systematically expanding its activities in thel storage multimedia media sector.


Contact:
Karim Hodroj
Headline Public Relations
T: +971 4 228 9655 ext. 105
F: +971 4 228 2125

Estelle Narcy
Marketing Executive
Verbatim France, Africa & Middle East
+33 1 47 16 94 22
+33 6 11 69 91 97

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