In addition to face to face, landline, and IVR trading facilities; ADIFS' customers will now be able to trade through a wide variety of channels including Internet, Reuters order routing interface and Tradenet's proprietary and secure JNET order routing network over the Mena region. Tradenet's order management system supports a wide array of service and product options and provides a comprehensive information management solution that increases trading efficiency and effectiveness.
Commenting on the reasons for choosing Tradenet, Malik Sarwar, ADIB's EVP & Head of Global Wealth Management, said:
"We are confident that the new order management system will sharpen our competitive edge. The system increases our flexibility to implement new products and services. It will reduce our cycle time for processing service orders and enhance overall customer satisfaction."
Mohammed Mansour, President of Tradenet, added, "Tradenet provides fully automated, multi-market, multi-currency, real-time accounting and settlement processes and professional end-to-end automation. The order is created, matched and settled in a 100% automated manner while applying all the relevant market brokerage and company's business rules that are configured in the system. We are confident that the implementation of Tradenet Order Management will help ADIFS augment their customer service with timely and well-managed order fulfilment."