Leo Burnett Jordan announces its new collaboration with Sipes Paints

Sipes Paints, one of the largest purveyors of paint in the Middle East chose to revive its presence back into the Jordanian market with the expertise and knowledge of the multinational agency, Leo Burnett Jordan, to support its aggressive growth strategy and advertise its superior paint products.

Sipes Paints is a major regional paint manufacturer that produces all types of paints focusing on commitment to its quality and services. The Jordan factory was established in 1977 and currently Sipes has factories in Egypt, Lebanon, Saudi Arabia, Libya and Syria. Known for its cutting edge innovative technology, its premium products, and its devotion to quality and excellence, Sipes chose to re-spark again within the Jordanian market.

The partnership between Leo Burnett Jordan and Sipes Paints will inspire creative concepts and ideas since both partners focus highly on creativity, innovation and out of the box thinking in their fields. The creative advertising agency will reinforce Sipes presence in the local market whilst increasing market share through an integrated communication plan that will revive the brand and demonstrate its unique values.

Joelle Jammal, Managing Director of Leo Burnett Jordan said:

"Sipes Paints has been one of the largest and oldest players in the paint industry but in order to stay ahead of the game, like any business, Sipes needs to continually adapt and innovate. That is why it has chosen Leo Burnett Jordan - to deliver a level of creativity that has the power to transform human behaviour."

Speaking about the appointment, M.Ali Bdeir Assistant GM of Sipes Jordan said: We are looking forward to this colorful collaboration between Sipes and Leo Burnett which we believe will give our brand a big push in the market and confirm its position as the leading paint brand in Jordan.

The media buying for the account will be handled by Starcom.