Italy makes a statement with over 200 quality brands at Fashion Expo Arabia

"are quite sure that Middle East engagement is essential for developing future business opportunities in an area that is very interested in luxury products and therefore represents a preferential export market for high end Italian goods," stated the president of ANCI, Vito Artioli.

The Shoe and Leather Fair Middle East is held concurrently with Fashion Expo Arabia and is dedicated to industry professionals from the UAE, Saudi Arabia, Kuwait, Jordan, Bahrain, Iran, Qatar, Oman and Lebanon representing an area in expansion.

ANCI export 90% of their products around the world, which means that 5.6 million pairs of shoes arrive from Italy into the Middle East each year and 1.8 million pairscan be found in the UAE.

Italian Ambassador, Paolo Dionisi, spent several hours at the show chatting with Italian exhibitors highlighting his aim to educate the local market about the high quality craftsmanship that is available from Italy. ANCI decided to exhibit at Fashion Expo Arabia/Shoe and Leather Fair in collaboration with the ministry of foreign trade.

The ANCI section of the highly successful trade exhibition was a showcase of colourful, qualitative, fashion forward shoes, bags and accessories drawing a large
crowd of international buyers.