Qtel sponsors World Champions Brawn GP

Brawn GP have surprised the world with its on-track performance this season, racing to the top of the Constructors' Championship with one of the team's drivers Jenson Button becoming the new Drivers' Champion.

Qtel's support for the World Champions is part of its ambitious sponsorship programme, which looks to maximize exposure of Qtel's brand through innovative campaigns. With Formula One attracting a huge and passionate following in Qatar, the decision by the company to sponsor the winning team has generated a lot of excitement.

Dr. Nasser Marafih, CEO, Qtel, said:

"Qtel's profile is increasing across the region and our ambitious agreement with the new World Champions Brawn GP is the ideal partnership to drive awareness of our brand to a new level. Qtel is proud to be associated with this fantastically successful team and we plan to use our sponsorship to reach out to a global audience of millions."

As part of the agreement, Qtel will have highly-visible sponsorship branding on the Brawn GP cars and will look to maximize marketing activation opportunities including hospitality, merchandising, and promotional rights.

The company also has plans to bring elements from racing to Qatar, as part of the company's wider support for motorsports and as part of its ongoing campaigns for road safety, hoping to use the experience of some of the world's best racing drivers to share a message of caution on the roads.