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Saturday, November 21 - 2009

Auchan Hypermarket opens at DragonMart

  • United Arab Emirates: Thursday, October 29 - 2009 at 14:19
  • PRESS RELEASE

Retailcorp World - Hypercorp today officially opened the world's 490th Auchan hypermarket, and the region's first for the joint venture between Retailcorp World, the retail division within Dubai World, and Auchan group, the world's 13th largest food retailing group.

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  • Left to right Graham Dreverman,Jamal Majid Bin Thaniah, Jean Marie Teyssedre, Christophe Dubrulle, Sultan Sultan Ahmed bin Sulayem.
    Left to right Graham Dreverman,Jamal Majid Bin Thaniah, Jean Marie Teyssedre, Christophe Dubrulle, Sultan Sultan Ahmed bin Sulayem.
The opening event was attended by Dubai World Chairman, Sultan Ahmed bin Sulayem.

Christophe Dubrulle, CEO of Auchan Group said:
"We are excited to enter into the Middle East market in partnership with Retailcorp World. This region offers great opportunities and we are looking forward to working with a company who share our values for providing the highest quality of service and positively impacting the daily lives of the people in our communities. We have proved in the past our know-how in developing our activity in various regions and our capacity to provide the most attractive offer available in terms of price and choice. We are confident in the success of this new opportunity."


Auchan will set a new benchmark for hypermarkets in the region, offering customers a genuine difference in their shopping experience. As a full discount hypermarket, Auchan is committed to improving the quality of life for the greatest number of customers.

"This is achieved by offering less expensive options on every product, everyday. Here at DragonMart we plan to make Auchan the hypermarket of choice for our customers - offering better discounts, with a wide selection of products and a welcome that makes a difference." Jean Marie Teyssedre, CEO, Hypercorp-Auchan

Created in 1961, the Auchan Group is the world's 13th largest food retailer, operating in 12 countries with over 1335 stores. Abdul Wahid Al Ulama, Executive Vice Chairman of Retailcorp World, added:

"We are proud to be opening Hypercorp's first store in the region today. We have been working closely with the Auchan Group since the Joint Venture was forged last year. As a global leader in food retail, Auchan stores deliver the highest standards of quality and customer satisfaction wherever they are based across the world. We are excited about the future growth of our partnership in this sector."

Creating an even more diversified and long-term growth model through the retail property division of Retailcorp World, Hypercorp will further broaden the Group's business operations.

"The synergies created with Auchan will be a huge advantage in the long term development plans for our shopping mall portfolio. Auchan will be a primary anchor in all of the malls, with the aim to expand the Auchan banner across the GCC, opening 15 hypermarkets and 40 supermarkets within the next 10 years." Graham Dreverman, CEO Retailcorp World.
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About Auchan Group:
Created in 1961, the Auchan Group is the world's 13th largest food retailer, operating in 12 countries with over 1335 stores. Auchan is committed to improving the quality of life for the greatest number of customers by offering less expensive options on every product, everyday.


Auchan's portfolio includes a range of hypermarket and grocery related concepts each tailored to meet the needs of the market.

Auchan will be a primary anchor in many of the community and regional malls within Retailcorp World's portfolio with the aim to expand the Auchan banner across the GCC, opening 15 hypermarkets and 40 supermarkets within the next 10 years.
Discount prices, choice, adaptability with regard to local modes of consumption and the quality of service deliver Auchan's guarantee to customers around the world.

The Auchan Group is an independent group held by Association familiale Mulliez (87%) and its employees (13%). The Group is organized into four main core businesses: hypermarkets, supermarkets, real estate and banking.

About Retailcorp World:
Retailcorp World (previously Nakheel Retail) is an integrated retail division of Dubai World operating from five main platforms: Retailcorp Malls, Retailcorp Brands, Retailcorp Brands South Africa, Retailcorp Distribution and Hypercorp.
Retailcorp World's focus is to become the dominant player in Dubai's changing retail landscape, providing extraordinary vision and expertise during a period of remarkable change and growth. Retailcorp World will also capitalize on expansion opportunities in emerging markets across the region.

Through the development of unique retail destinations and grocery anchored shopping centres; the representation of successful retail and F&B brands; and the partnership with a world class hypermarket - Auchan, Retailcorp World is an integral part of the sustainable vision for Dubai World.

About DragonMart:
Built in the shape of a giant dragon, the 1.2km long DragonMart complex is the largest commercial centre for Chinese products outside the Chinese mainland. The Chinese themed mart comprises of over 2,475 shops and 855 tenancies. DragonMart offers over 1,124,368 sq feet of commercial space offering a uniquely Chinese Experience. All retailers and wholesalers setting up business at DragonMart are of Chinese origin with businesses in mainland China.

DragonMart is divided into several commercial areas, which host a wide variety of Chinese products and commodities, including, textile and garments, food and groceries, household and electric appliances, interior decoration, home furnishing, arts and craft, chemical products, sports and leisure accessories, electronics and lifestyle products. The development also hosts food courts with Chinese restaurants offering visitors the chance to sample Chinese heritage and culture.

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