• HSBC

Du to provide Formula One spectators with Wi-Fi access on Abu Dhabi's Yas Island

  • United Arab Emirates: Saturday, October 31 - 2009 at 09:35
  • PRESS RELEASE

Following the success of its recent September launch of Wi-Fi service on Dubai's Metro and in many hotspots across the city, Du will be providing wireless connectivity to thousands of spectators attending Abu Dhabi's first Formula One (F1) racing event.

Equipped with a Wi-Fi-enabled device like a laptop or mobile phone, people will be able to access the internet from the F1 circuit area on Yas Island from 30 October through 1 November 2009.

Farid Faraidooni, EVP Commercial, Du, said:
"Du is delighted to provide easy, seamless Wi-Fi service to residents and visitors attending Abu Dhabi's F1 event as part of our ongoing efforts to bring wireless connectivity to high-traffic areas in the UAE. Now, everyone attending the F1 event will enjoy ultra-convenient internet access, allowing them to surf online and connect to their families, friends and colleagues while they take in all the thrills of premier racing action."


Customers can choose between several different Wi-Fi access packages and methods of payment. Du WoW cards may be purchased from any Du authorised outlet for easy access to Du Wi-Fi service; alternatively, customers can use their credit cards to purchase one hour of Wi-Fi access.

Regardless of which payment method is selected, customers will receive a user name and password on their device's screen and by email for future reference.

Du customers can also choose to access the Wi-Fi service and pay using their existing Du account. Du mobile customers can connect to the service using their mobile number, and Du Home Service and Call Select customers can use their self-care username and password.

Charges for Du postpaid customers (Elite Plan, Monthly Plan, Home services and Call Select) will appear on their next monthly bill. For Pay as you Go and Visitor Mobile Line customers, Wi-Fi charges will be deducted from the 'more time' or 'more credit' balance.

Regardless of how Du Wi-Fi service is accessed, users will enjoy unlimited sessions within the time period purchased and will only be charged for the time they use as part of Du's value-conscious 'pay by the second' billing system.

Getting connected to Du's Wi-Fi service is simple and straight-forward: customers with a Wi-Fi-enabled device who come within range of a Du Wi-Fi 'hotspot' will see an authentication page when they open their internet browser. From this page, customers can choose the Wi-Fi access package that best suits their needs and get connected.
 
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Notes and Media Contacts »

About Du:

Du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that Du provides in some of the free zones of Dubai. Call Select, Du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become Du customers.

Among Du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between more credit, more time and now 'more international' recharge option with additional credit on international calls) and Self Care.

For business customers, Du business offers include Closed Business User Group and preferred International Destinations. Du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.

Du products and services for consumers and business are available through Du's retail network, currently numbering 34 Du shops located in strategic locations across the UAE, more than 3000 authorized dealers Or through Du e-shop, accessible at http://www.du.ae/en/where-to-buy/eshop.html. Du shops are a one stop shop for mobile service, carrier select and the payment of the service bills.

Du is 39.5% owned by the UAE Federal Government, 19.75% by Mubadala Development Company, 19.5% by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name Du.

Awards to date:

• Du presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK's EuroWeek
• Du won two prestigious awards at UAE Web Awards 2008. Du e-shop portal won the best strategic online portal award in the e-commerce category and Du media club website won the bronze award in the media and press category.
• Du corporate brand launch campaign awarded a Cristal MENA award in 2008
• Du declared 'Best Brand' at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success
• Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007
• Silver Award for the best website in the ICT category at the UAE Web Awards 2007
• Du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007

For further information, please contact:

Saugat Chatterjee
Public Relations Manager, Channels Communications
Brand & Communications
Du
Tel: +971 55 9367045

Mayssam Hamadeh
Manning, Selvage & Lee
Tel: +971 4 3676 324
Fax: +971 4 367 2615

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