Etisalat extends F1x3 promotion on popular demand

As part of the Formula 1 frenzy that has engulfed the UAE, Etisalat aims to further enliven the motoring experience for its customers by providing them the chance to hit the Dubai Autodrome racetracks on 13 November 2009.

In the region's first-of-its-kind promotion, which initially concluded with high speeds in Etisalat's customised F1x3 racing car at the Dubai Autodrome on 25th and 26th October, 112 lucky winners experienced live racing thrills in the superfast Etisalat F1x3 car.

As part of the extended promotion, Etisalat customers can once again avail raffle draw entries by simply sending a text message 'F1X3', to 1110, to get one draw entry and one week race alerts for free. Moreover, customers can get 10 entries into the raffle draw on purchase of an iPhone and 5 entries on purchase the broadband bundle.

The car is an original F1 racing car with three seats, especially designed to provide the ultimate racing experience on the tracks. The car specifications are similar to a real racing car, including the engine capacity, acceleration, maximum speed as well as the look and feel. The car is capable to hit speeds of around 300 km/hr and accelerations from 0 to 200 in 4.8 seconds.

Etisalat's F1x3 car racing promotion ran parallel to the current formula one racing excitement and also received an overwhelming response from customers. In its first lap of the promotion, which is now extended, the winners' profile consisted of 18 different nationalities. These also included children below the required age who were authorized and accompanied by their parents for the ride, as a safety measure and part of the promotion's terms of winning. All winners were handed certificates signed by the professional racers as a memento of their participation in the region's first live racing experience.