Alnoor has three main business lines: international production, Arabic production, and animation.
A business plan geared towards rapid growth has been developed through a series of partnerships with prominent industry organisations. Formal relationships with the Financial Times and South East Media Network (UK) have been inked.
A number of prominent figures from the US, UK and Arab film worlds have flown in to Doha to attend the launch. Among those present are Colin Brown, British Film Commissioner; Ivan Dunleavy, CEO of Pinewood Shepperton studios, and representatives from the Aramid Film Fund.
The Alnoor Fund has been established as part of the international production division and will have an initial capitalisation of $200m.
The Fund intends to take advantage of the challenging conditions in the capital markets and the film industry generally to invest in high quality film projects generating the best potential returns involving Hollywood talent.
"Alnoor Holdings has positioned itself as an all-encompassing global media organization to effectively penetrate local, regional and international markets with content that is highly appealing and inspirational to the respective audiences. We have made significant commitments in terms of investment, acquisition of media content and human resources to move forward rapidly and are fully confident that we will satisfy a sizeable audience in a very short timeframe,"
said Mr Ahmed A. Al-Hashemi, Chairman of Alnoor Holdings, commenting on the launch.

Posted by Siba Sami Ammari
