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Damas introduces new range of its Heart-to-Heart collection

  • United Arab Emirates: Saturday, October 31 - 2009 at 13:38
  • PRESS RELEASE

The latest addition to the trendsetting Heart to Heart Collection from Damas, the leading jewellery retailer, is here with a beautiful suite of pendant; earring and ring studded with diamonds set in a cluster to exemplify the effect of a 'solitaire' diamond, in 18k white gold with a rose gold heart.

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This design is also available in the combination of 18k yellow gold with a white gold heart.

The collection is an original work of art and highlights fine craftsmanship and modern style. Each piece in the collection exudes rare beauty and lives up to its romantic image. As apparent, the designer of this collection has drawn inspiration from the most beautiful sentiment in the world - love. Embedded with clear white diamonds, the collection is based on the premise that love can be expressed in the most simple but powerful way. Thus personal emotions are beautifully depicted in the collection without uttering a word.

Tamjid Abdullah, Deputy Managing Director, said:

"We are pleased to launch the new range of Heart-to-Heart collection amid great response we received when it was first introduced. The collection is characterised by innovation and we hope that this unique creative style will follow the pace of contemporary fashion. The beautiful combination of gold and diamonds in the collection highlights emotions which are translated into ideas, moulded to give timeless jewels."


The elegant design of this collection is complimented by a distinctive 'heart' giving it a signature look. This limited edition collection is now available at most of the Damas shops across UAE, till stocks last.
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Notes and media contacts

About Damas:
The journey of Damas began in 1907. It has grown from a UAE based company into a global fashion and jewellery network spanning the Middle East, South Asia, Europe and North Africa. The Damas Group has over 500 stores in 18 countries around the world as of 30th April 2009. Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, Chanel, Roger Dubuis, Vacheron Constantin, Girard-Peregaux, Jaquet Droz, Parmigiani, Perrelet, Chronoswiss, Chaumet, Sarcar, Hysek among many others. The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Damas Cut, Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairouz, Harmony, Farfasha, Al Manthourah; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections. Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design. Damas International Limited is listed on Dubai Nasdaq (former Dubai International Financial Exchange) and its shares are traded under the ticker 'DAMAS'.

For more information please contact:

The Idea Agency PR Department
Tel: 04-3434424
Fax: 04-3434305

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