Samsung unveils Corby in the Middle East

Samsung extends reach to youth audience with launch of the Corby Family which aims to deliver stylish devices to support the highly connected lifestyles of today's younger mobile users.

The new Corby family devices, dubbed Samsung Corby and CorbyTXT, seek to further meet the varied needs of the youth market, while aligning with Samsung's strategy of designing mobiles to match every lifestyle.

Mr. Sandeep Saihgal, general manager of mobile phones at Samsung Gulf Electronics commented:

"The Corby family is in-line with our ongoing strategy of developing different mobiles to match every lifestyle. We see strong growth opportunities in this sector and will continue to pioneer new markets with innovative technology. The Corby is consistent with Samsung's legacy of developing new products and technologies designed for specific audiences and bringing new devices quickly to market."

"The focus with the original Corby and now with the Corby family has been to offer our consumers choice: choice over the colour of the handset, choice over how they stay connected and choice over the features and functionality that best suit their unique personalities and communications requirements."

The Samsung Corby is a full-touch handset that places users at the centre of the social media revolution with a wide range of social networks support, such as Facebook, Twitter and MySpace. The new mobile complements the company's touch screen strategy, "touch for every lifestyle," by targeting the youth market.

The device represents a complete makeover for the youth segment, with its eye-catching profile featuring two-tone diagonal contours. The Samsung Corby is notable for both its body design and colours - which mark a significant break from the way full touch phones, are usually designed. It is available in bold colour options such as Jamaican Yellow, Cupid Pink, Minimal White, and Festival Orange so that users can choose their favourite colours.

"Globally, we are number one for full-screen touch phones and recognize the importance of social networks in the modern mobile industry. Samsung's target audiences are at the heart of its business strategy and the design and functionality of Samsung Corby meets the needs of a highly digitally connected and style conscious youth audience - as does the affordable price point," continued Mr. Saihgal.

The best social networking services are combined with enhanced multimedia capabilities in a compact form factor. Corby's 2.8-inch QVGA screen delivers a quality online video experience and its quad band connectivity and support for EDGE networks means that Samsung Corby users can stay in touch regardless of their location.

Samsung Corby
Sensuous Design

The Samsung Corby aims to stand out from the crowd with its pop-style contours and curved edge design. The handset comes with a selection of colored yellow, white, orange and pink back covers. Each Samsung Corby also comes with two additional back covers (also called 'Fashion Jackets') - a unique pattern design cover and a standard black cover inside the package. These interchangeable back covers ensure that Samsung Corby users can quickly adapt their mobiles to reflect their personal style. A wider variety of colored covers and designs will be made available in the future. This focus on cutting-edge design extends to the user interface through a Cartoon UI (user interface), a highly stylised graphical menu and wallpaper that adapts according to handset functionality.

Advanced Communicator

A wealth of communication options is available to Samsung Corby owners. Users can update their current status and access friends' updates and live feeds via Facebook, MySpace and Twitter through a simple Pop-up SNS (Social Networking Service) notification feature. The handset also supports various community sites by integrating leading user-generated content sites such as YouTube, Flickr, Picasa and Photobucket and other popular SNS sites directly into the handsets user interface. Users can upload photos and videos to these sites through this Communities solution.

Trendy Full Touch

The Samsung Corby incorporates Samsung's new Touchwiz UI and haptic feedback system making touch screen operations simple and easy to use. The handset offers haptic feedback when users make a selection on the touch screen and through the device's widget system. Users can further customise the handset and interface with useful applications and widgets that move with drag-and-drop ease. Samsung Corby owners will also have access to a substantial library of additional applications through the Samsung online widgets store. The handset also supports "one finger zoom" and "smart unlock," Samsung's own unique technologies that are incorporated in most of the company's premium full touch devices such as the Samsung Jet. "One finger zoom" enables consumers to zoom in and out with one finger while "Smart unlock" is a feature which enables users to unlock the phone and use the menu by drawing a letter on the screen.

Samsung CorbyTXT

The Samsung CorbyTXT is a message-centric mobile for heavy texters, delivering easy-to-use SMS and IM (Instant Messenger) features as well as intuitive social media uploading functionality. The CorbyTXT also offers a full QWERTY keyboard on the face of the phone.

Quick launch buttons on the front of the handset provide fast access to key features including a music player, camera and messaging application. A 3.5mm earphone jack allows owners to use their own earphones and, like the original Samsung Corby, CorbyTXT comes with brightly-coloured fashion jackets and changeable battery covers including a simple black one and a second with a bold graphic design.