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Sunday, November 22 - 2009

'Nestlé Breakfast Academy' course launches in Abu Dhabi

  • United Arab Emirates: Sunday, November 01 - 2009 at 15:33
  • PRESS RELEASE

Mothers are in for an inspirational knowledge course with the introduction of the "Nestlé Breakfast Academy", an interactive course just launched in the region for the first time.

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  • 'Nestlé Breakfast Academy' course launches in Abu Dhabi.
    'Nestlé Breakfast Academy' course launches in Abu Dhabi.
The first "Nestlé Breakfast Academy" course took place in Abu Dhabi on October 31st, delivered by Wafaa Helmi Ayesh, Head of Clinical Nutrition & Dietetics at Rashid Hospital, Dubai, and attended by 70 mothers. The program will be rolled out across the Middle East throughout the coming months.

The "Nestlé Breakfast Academy" course has been devised by Nestlé nutritionists, in accordance with internationally approved nutritional recommendations, to help empower mothers around the region with practical knowledge on planning nutritious breakfast meals for the whole family, to help achieve healthy growth, optimal performance, healthy weight and general wellness. The initiative comes in line with the continuous efforts of Nestlé to spread principles of Nutrition, Health and Wellness through encouraging good nutritional habits and promoting healthy and balanced lifestyles.

According to studies, breakfast is crucial because it helps kick start the body metabolism, provides energy for better mental and physical performance and controls the appetite. More significantly, research shows that essential nutrients missed at breakfast are less likely to be compensated for during the other meals of the day.

"For children, a nutritious breakfast should offer all the essential macro and micro-nutrients such as healthy complex carbohydrates which help restore the sugar levels in the body and provide energy, and the high quality proteins which are building blocks of the body. As well, breakfast is a key meal to ensure adequate intake of vitamins and minerals such as Calcium, Iron, B Vitamins, and Vitamin C,"


says Karine Janho, Nutritionist, Nestlé Middle East and course organizer.

"We provide extensive information on this and more at the Nestlé Breakfast Academy course."

"Our course will also tackle the importance of the breakfast meal to adults. By eating a healthy breakfast, moms will not only encourage their children to follow suit, but will also gain the benefits of improved energy levels, better metabolism and healthy body weight maintenance. The course is a great opportunity for mothers to discuss such healthy weight management ideas with nutritionists," adds Janho.

In addition to insightful nutritional information and interactive exercises, the "Nestlé Breakfast Academy" course will provide mothers with hands-on tips and tools to ensure breakfast is never underestimated or skipped in their households thereafter!

A good breakfast option that contains all the essential nutrients including carbohydrates, proteins, vitamins and minerals which is also easy to prepare is whole grain fortified cereals consumed with milk; such as the wide range offered by Nestlé Breakfast Cereals.

Interestingly, one bowl of Nestlé Breakfast Cereals, Nesquik or Chocapic, with milk provides at least 25% of the recommended daily intake for 8 vitamins, iron and calcium, according to Janho. Similarly, a bowl of Fitness with skimmed milk provides up to 25% of women's daily iron needs, in addition to other vitamins, minerals and fiber yet it is low on calories.

The "Nestlé Breakfast Academy" course will cover several Arab countries in the coming months.
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About "Nestlé Breakfast Academy":
"Nestlé Breakfast Academy" is an interactive educational course devised by Nestlé nutritionists, in accordance with internationally approved nutritional recommendations, to help empower and inspire mothers around the Middle East with practical knowledge on planning nutritious breakfast meals for the whole family, with a view to support healthy growth, optimal performance, weight management and general wellness. The initiative comes in line with the continuous efforts of Nestlé to spread principles of Nutrition, Health and Wellness through encouraging good nutritional habits and promoting healthy and balanced lifestyles.
In addition to insightful nutritional information and interactive exercises, the "Nestlé Breakfast Academy" course provides participating mothers with hands-on tips and tools, and a good opportunity to discuss their nutritional needs with expert nutritionists.
The "Nestlé Breakfast Academy" course was initiated by Nestlé breakfast cereals in October 2009, and expects to cover several countries around the region in the coming months.



About Nestlé Breakfast Cereals:
NESTLÉ® Breakfast Cereals is a leading cereal brand around the world with a strong portfolio of high quality products. All Nestlé breakfast cereals are made with natural wholegrain, which research shows can help maintain health as part of a balanced diet. NESTLÉ® Breakfast Cereals products are also fortified with all the essential vitamins and minerals to support health and wellness of the whole family.
The NESTLÉ® Breakfast Cereals array includes:

1. The All-family product range which provides a healthy, tasty and convenient breakfast for the whole family to enjoy together. This includes NESTLÉ® Corn Flakes and MULTI GRAIN CHEERIOS®.

2. The kids and teens range which offers a variety of brands, shapes and flavors including NESQUIK®, CHOCAPIC®, HONEY CHEERIOS®, CRUNCH®, LION®, GOLDEN GRAHAMS® and TRIX®- all of which provide kids with a nutritious and tasty meal for an active start to the day.

3. The adults range for women who want to stay healthy and in shape without having to compromise on taste. This range includes NESTLÉ FITNESS® in its various flavors.

NESTLÉ® Breakfast Cereals is produced by Cereal Partners Worldwide (CPW); a joint venture between Nestlé and General Mills.


About Nestlé:
For over 140 years, Nestlé has been applying its nutrition expertise in the development of products that contribute to the health and wellness of consumers, evolving into the world's foremost Nutrition, Health and Wellness company. Headquartered in Vevey, Switzerland, Nestlé currently employs over 275,000 people in 481 factories and operations in almost every country around the globe.
"Good Food, Good Life" is the foundational philosophy upon which Nestlé continues to build an ever-increasing portfolio of quality brands that not only deliver on great taste, but on nutritional value as well. To that end, the company invests around USD 1.5 billion in research and development alone, every year.
Nestlé's portfolio of products includes Infant Nutrition, Milks, Soups, Bottled Water, Confectionery, Coffee, Beverage Creamers, Culinary and Breakfast Cereals.

About Nestlé Middle East:
Following nearly 70 years of success and heritage since its first Middle East operation in Lebanon in the early 1930s, Nestlé Middle East was founded in 1997 in Jebel Ali Free Zone, Dubai, and now serves as a regional hub to fulfil the needs of the GCC, the Levant, Iran and Iraq markets.

To date, Nestlé has invested more than $400m in the region, owning and operating 14 factories and 16 offices. These capital investments have contributed heavily to creating job opportunities, enhancing technological and manufacturing capabilities, and fostering national economies around the region.

For more information, please contact:
Einas Abou-Hatab
BME PR
T +971 4 4239308

Mary Khamasmieh
BME PR
T: +971 4 4239312
Mob: +971 50 2731 753

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