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Monday, November 30 - 2009

Samer El Khalil appointed new General Motors Middle East Communications and Public Relations Manager

  • United Arab Emirates: Monday, November 02 - 2009 at 09:34

General Motors (GM) has appointed Samer El Khalil to the position of GM Middle East Communications and Public Relations Manager. In his new role, Samer will be responsible for all communications activities for GM and its brands in the Middle East.

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  • Samer El Khalil will lead GM's communications as the new GM Middle East Communications and Public Relations Manager.
    Samer El Khalil will lead GM's communications as the new GM Middle East Communications and Public Relations Manager.
He is succeeding Saada Hammad who has decided to pursue other career opportunities.

Samer started his career with GM in 2001, becoming the GMC and Chevrolet SUV Brand Manager in 2005. In this capacity, he re-introduced Chevrolet Full Size Utility Vehicles in Saudi Arabia after an absence of 10 years.

Samer has now moved back to Dubai after his most recent two-year assignment as the Regional Marketing and Product Planning Manager for Latin America, Africa and the Middle East (LAAM). Based out of Miramar USA, Samer made sure GM products met LAAM regional market requirements and played a leadership role in the introduction of products manufactured by GM's joint venture in China to the LAAM region.

"I am excited to be moving back to the Middle East to lead the launch of GM's new-generation 2010 vehicles. I look forward to working with GM's partners in the region to put the customer first in everything we do. I'm grateful that I can build on the great work that Saada has been delivering for the past 10 years,"

said Samer.

During her tenure with GM in the Middle East, Saada set up the regional communications department, led GM's communications during GM's restructuring and in the past six years successfully launched more than 30 new and renewed car lines.

Mike Devereux, President of GM Middle East Operations said, "Samer El Khalil is a dynamic figure who brings a can-do approach to everything he does. This, combined with his valuable experience in the region, will help him lead the new GM to even higher levels. I would also like to thank Saada Hammad for her steadfast leadership that has raised GM's profile in the Middle East, and I wish her success in her future endeavors."
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About GM:
General Motors Company, one of the world's largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 235,000 people in every major region of the world and does business in some 140 countries. GM and its strategic partners produce cars and trucks in 34 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Opel, Vauxhall and Wuling. GM's largest national market is the United States, followed by China, Brazil, the United Kingdom, Canada, Russia and Germany. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services. General Motors Company acquired operations from General Motors Corporation on July 10, 2009, and references to prior periods in this and other press materials refer to operations of the old General Motors Corporation.

In the Middle East since the 1920s, GM's vehicle brands sold in the region are Cadillac, Chevrolet, GMC and HUMMER supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the company's operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, UAE and Yemen. In 2008, GM sold 144,485 vehicles in the Middle East, a 6% increase over 2007.

For more information, please contact:
Samer El Khalil
Communications and Public Relations Manager
General Motors Middle East
Tel (+9714) 3143333

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