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Saturday, November 21 - 2009

Successful end to Kia 2009 Road Show

  • United Arab Emirates: Monday, November 02 - 2009 at 10:11
  • PRESS RELEASE

Kia is hailing the 2009 Road Show a success after over 350 fans and enthusiasts took part, test drove and experienced the full capabilities of Kia's popular vehicles on the nationwide tour.

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  • Successful end to Kia 2009 Road Show.
    Successful end to Kia 2009 Road Show.
The Road Show began in Dubai from October 8 at Ibn Battuta Mall, before moving to Khalidiyah Mall in Abu Dhabi on October 15. On October 22 the Road Show entertained fans at Manar Mall in Ras al Khaimah and on October 29 the show made its final stop at Al Qasaba, in Sharjah.

"It was a great success with people really interested and keen to get up close and personal with Kia's latest models. There was a real atmosphere of celebration as we had test drives, games and loads of prizes for everyone to take part in. The main theme for the show was to promote physical activity, in line with Kia's adventurous and young-at-heart spirit, so we were able to get everyone involved and it became a family day out for some,"

said Mohammed Al Khader, General Manager, AL Majid Motors- KIA.

Ten Kia models were available for test drive at the road show, including Kia's newly launched Soul and Cerato models, which have been highly acclaimed both here in the UAE and globally.

Kia Soul is a cross over vehicle with a unique exterior combined with a roomy interior and multifunctional features.

The 2009 Cerato is an updated and revamped version of last year's model and is available in both 1.6L & 2.0 L engines.
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Notes and media contacts

Kia Motors:
Kia Motors Corporation a maker of quality vehicles for the young-at-heart -- was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands. Nearly 1.5 million vehicles a year are produced in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has over 40,000 employees worldwide and annual revenues of over $14.5bn. It is the major sponsor of the Australian Open and an official automotive partner of FIFA -- the governing body of the FIFA World Cup -- as well as a EUROTOP partner of UEFA. Kia Motors Corporation's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.

About Al Majid Motors:
Al Majid Motors Co. is the sole distributor for Kia vehicles in the UAE. AMMC is a member of Juma Al Majid Group, one of the most reputed business groups in the Arabian Gulf. AMMC currently sells Kia vehicles in UAE through a network of 8 showrooms, 2 dealers and 3 more new showrooms expected to be added soon. AMMC currently have 5.8% market share in the UAE. To attend the ever growing KIA customers in UAE, AMMC has a total fleet of 12 service centres and 15 parts centres. Al Majid Motors Co is celebrating its 18th year of operation in UAE.

For further information, please contact:
Khalil Majdalawi
Cicero & Bernay Public Relations
Tel: +971 4 334 2966
Fax: +971 4 334 2977

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