Media and Marketing Show 2009 off to a flying start

The 3-day event was inaugurated by HH Sheikh Hasher Bin Maktoum Al Maktoum, Director General, Department of Information, Dubai, who stressed the importance of niche industry events such as MMS as key to bolstering the media and marketing sector and fostering the overall resurgence of the economy.

Organized by the Domus Group, MMS 2009 has a strong focus on the broadcast and production industry, attracting industry giants CNN and Al Arabiya News Channel, as well as O3 Productions, MBC Group's production arm, Busy Bee and more. In addition, the event will also present first time participant Samanyolu TV, one of the highest-rated TV channels in Turkey. Other prominent exhibitors from the broadcast industry include Al Aan TV, Orient TV, Al Aquaria TV, Decision Makers and Fujairah Media.

Mr. Fadi Ismail, General Manager, O3 Production, said:

"Production is the core pillar around which the media industry has grown and production quality has become a key determinant of the success of dramas, documentaries, corporate films, news and entertainment programmes. As MMS puts the spotlight on this pivotal sector of the media industry we are extremely happy to take the lead and launch the Production Zone at this year's event."

MMS 2009 will also host a two-day workshop, titled "Breaking the News" on November 4th and 5th. Organized by Center for International News Education & Media Advancement, "CINEMA", the workshop is designed for broadcast professionals who want to enhance their television news reporting, presenting, and production skills. It will introduce participants to inside secrets and power techniques practiced by the top television and broadcast news networks in the United States and around the world.

Maysoon Abulhoul, Managing Director, Domus Group, said: "Despite the general gloomy environment we found ourselves in earlier this year, the media and marketing industry has proven resilient and continues to assert a bright and positive outlook for the months and years to come. We are pleased to announce that exhibitor participation at this year's event is at an all time high and the attendance on the first-day is strong."

Every sector of the communications industry has a strong presence at this year's event - TV stations, website portals, advertising and media services companies, satellite communication, production companies, publishing houses and many more.

Market research pioneers IPSOS started a series of workshops that will stretch over the three day event, stressing on effective outdoor and broadcast advertising measurement.

The second day of the show will feature the Al Arabiya Media and Communication Forum, in which participants will be discussing the Future and Challenges of the industry and the impact of the financial crisis on telecommunication and how best to find opportunities and maintain sustained growth.

The Media and Marketing Show 2009 is taking place from November 3-5 at the Zabeel Hall, Dubai International Convention and Exhibition Centre and opens its doors from 10.00 am to 7.00 pm.