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Samsung launches 'Score and Win with Samsung'

Egypt: Wednesday, November 04 - 2009 at 10:20
PRESS RELEASE

Samsung Electronics Co., Ltd, a global leader in electronics, and official sponsor of the 2010 African Qualifiers has now launched an online campaign 'Score and Win with Samsung' to allowing consumers to further engage with the Samsung brand over the African Qualifiers.

"Egypt is preparing for an exciting qualifier, very soon, on their home turf," said M. Duke Park, Samsung Cairo Branch Manager. "In such a football-crazy nation, this is a great opportunity for the fans into the spirit before the qualifier and for them to discover the latest technological advancements in the market. The Samsung Corby will be launching very soon in Egypt: this will be the first chance for Egyptians to experience the new Samsung Corby. We wish the Egypt national team all the best and hope that Egyptian supporters will be able to "Score and Win" with Samsung."

The campaign is offering an interactive micro-site where visitors can play different level of the 'Free Kick' football game and win a Samsung Corby phone, a mobile phone designed to support the digitally connected lifestyles of today's young mobile users.

"Samsung is proud to be the official sponsor of the African Qualifiers. The African Qualifiers is the greatest sporting spectacle in the African continent right at the moment. We consider 'Score and Win with Samsung' campaign to be a unique platform for promoting the African Qualifiers and contributes to unifying people of all ages, races and genders. We will continue supporting and contributing to sporting events in Africa, through sophisticated digital and telecommunication technologies, essential in successful management of the modern day sporting event"

said Mr Duke Park, Samsung Cairo Branch Manager.

The Samsung Corby phone will be handed out to the top twenty participants achieving the highest scores throughout the duration of the promotion taking place from October 5th to November 14th.

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Related site: http://www.samsung.com

Notes and media contacts

About Samsung Electronics Co. Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of $96bn. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.

For more information, please contact:

Mona Seif
Trans - Arabian Creative Communications (TRACCS)
28 Wadi El Nile Street / Floor 1, Suite 2 / Mohandiseen, Cairo, Egypt
Tel: +20.23.304.6860 / +20.23.304.6870
Fax: +20.23.303.1219

Maha Ashraf
Senior Marketing Manager
Samsung Electronics
Zahreet El Maadi Tower - Corniche El Nile, Maadi- Cairo - Egypt
Tel +2 02 2528 5970
Fax +2 02 25285973

Posted by Rima Ali Al Mashni
Wednesday, November 04 - 2009 at 10:20 UAE local time (GMT+4)

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Samsung launches 'Score and Win with Samsung'

Samsung Electronics Co., Ltd, a global leader in electronics, and official sponsor of the 2010 African Qualifiers has now launched an online campaign 'Score and Win with Samsung' to allowing consumers to further engage with the Samsung brand over the African Qualifiers.

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