Citadel Capital appoints Sahara Communications as PR Agency in the GCC

"We have chosen to work with Sahara to help us strengthen our brand and visibility in the in the GCC. Citadel Capital is confident that its key messages will be delivered clearly to our audiences and that the agency's dynamism will build stronger relationships for our firm," said Ghada Hammouda, Head of Corporate Communications at Citadel Capital.

The appointment comes at a time when Citadel Capital is entering into a number of new investments in the region and expanding the regional footprint of its existing platforms.

Today, Citadel Capital has 17 Opportunity-Specific Funds that control Platform Companies with investments of more than $8.3bn in 14 industries including energy, mining, agrifoods, cement, transportation and retail.

Sahara will be handling Citadel Capital's corporate communications requirements including media relations, crisis management and corporate affairs in the GCC.

Since its founding in 2004, Citadel Capital has returned $2.4bn in cash to its co-investors — more than any other MENA private equity firm.

Dr. Ahmed Samerai, President of Sahara Group said:

"We are excited to have Citadel Capital on board as our newest client. We are prepared to deliver the client's requirements through strategy and careful planning. Citadel Capital is a valuable company and we are looking forward to a healthy relationship."

Sahara Communications is one of the leading PR agencies worldwide. In 2008, it was ranked number one globally within the property sector by managing the communication affairs for more than $100bn worth of real estate projects.

Sahara clients include high profile brands such as Nakheel, Dana Gas, Mazaya Holdings, SHUAA Capital, Emirates Investments Holdings, Arabtec and many others.