Gitex week proves successful for Logicom

The power-packed week provided Logicom with an excellent opportunity to strengthen their partner relationships, present innovative solutions, meet new partners and interact with key resellers from across the Middle East region.

In addition to presenting the latest products and solutions from all its major vendors, Logicom was also involved with Microsoft's Windows 7 launch, delivering engaging demonstrations and presentations at their stand. This definitely helped increase the visibility of Logicom's current product offerings across the reseller market, besides benefiting from the significant visitor traffic at their stand.

Known for its consistency in introducing global IT brands to the region, Logicom has successfully built a comprehensive portfolio of IT products and solutions, developing a large reseller clientele that covers several geographies, diverse cross-sections of the information technology community and various segments within the market, ensuring each brand's success.

The leading regional ICT event was also attended by key management members from Logicom, including Group CEO Varnavas Irinarchos and Executive Director of Distribution, Michael Papaeracleous. With the presence of senior management from across Logicom's vendor portfolio, GITEX also provided Logicom's vendors with a platform to interact with key resellers.

"Gitex continues to be the marketing platform of choice for Logicom in the region and brings together all the regions' key stakeholders. We continue to see great value from our participation and we look forward to an even more successful show in 2010,"

concluded Executive Director of Distribution, Michael Papaeracleous.