Mumbai-based Estinna launches at Dubai Fashion Week

Estinna believes that fashion is a serious business, and launching at Dubai Fashion Week brought international exposure through media and buyers. The ME market, a hub of global retailers, provides tremendous exposure for brands and designers as the consumers are stylish, brand conscious and well-travelled.

The creative inspirations of designers are well-respected, and the Dubai Fashion Week gives these designers an arena to tap into multiple sources of revenue, be it individuals or multi-brand stores that are constantly looking for fresh and innovative designs. The ME consumer, with a chic and contemporary wardrobe, has a growing appetite for designs houses like Estinna. Estinna is clean, classic poise and progressive flare - international, eclectic, exuberant, immediate and real.

Estinna's research on the Middle East shows that boutique and individual designers find it difficult to gain exposure without sustained capital investments. Estinna, House of Fashion is structured to allow its designers to evolve and be showcased on platforms such as Dubai Fashion Week which many individual designers may not have the opportunity to be part of.

Tina G Bedi, the founder of Estinna, showcased the glamorous Spring/Summer 2010 collection with much success, and partly attributes this to the limited availability of resort wear in the ME. The collection was lauded for being trendsetting and unique.

Estinna continues its ongoing commitment to quality and detailing. The fashion house plans to be part of the global fashion industry by 2011.

With a great opening at Dubai Fashion Week, Estinna is well on its way to making this venture a profitable business.