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Monday, November 30 - 2009

Insight hybrid vehicle wins Japan Automotive Hall of Fame Car of the Year 2009-2010

Honda Motor Co., Ltd. announced that the Committee of Japan Automotive Hall of Fame had awarded its Car of the Year 2009-2010 to the Insight hybrid vehicle. The Non-Profit Organization cited the following three factors in conferring the award on the Insight: The strategy of affordable pricing Honda used in marketing the hybrid Insight; the Insight's balance of driving performance and environmental performance; the balance of performance and fuel economy at cruising and higher speeds offered by Integrated Motor Assist (IMA), Honda's original hybrid system.

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  • Insight hybrid vehicle wins Japan Automotive Hall of Fame Car of the Year 2009-2010.
    Insight hybrid vehicle wins Japan Automotive Hall of Fame Car of the Year 2009-2010.
Designed to set the standard of compact cars for a new era, the Insight combines outstanding environmental performance based on Honda's original hybrid system with a fun, responsive driving and an efficient, versatile packaging. In addition, the vehicle is affordably priced compared to the other entries considered.

"Honda has always been at the forefront of technology and environmental issues and this award is yet another testament to the pioneering spirit that is Honda. We are proud to carry the brand in Qatar recognized as one of the best not only in the automotive industry, but in the world at large,"

said Greig Roffey, Sales and Marketing Manager for Domasco-Honda.

"As is proven by this award, technology, innovation and corporate responsibility can work together, and when it does, everyone benefits. This is true of every Honda car we deliver to customers - our models have won awards in the Gulf and worldwide whether an Accord, CRV, Pilot or Jazz. We are pleased that Honda is once again recognized for its advance engineering, superb drive performance and social responsibility. We echo the same values at Domasco as reflected by our sales team and more importantly, our commitment to after market excellence," he added.

Enthusiastically received by customers, in April 2009 the Insight became the first hybrid vehicle to achieve the status of the best-selling automobile among new vehicle registrations in Japan in a calendar month.
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Notes and media contacts

For more information, please contact:
Beth Tamano
Marketing Manager
Doha Marketing Services Co. W.L.L.
Office: +974-4246803

or

Warly Salas Tabanas
Marketing Assistant
Doha Marketing Services Company W.L.L.
P.O. Box: 1427, Suhaim Bin Hamad Street, Doha,Qatar.
Tel: +974 4246800
Fax: +974 4477710

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