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Mohammed Bin Rashid Al Maktoum Charity Establishment joins hands with MAX for Eid Al Adha initiative
- United Arab Emirates: Thursday, November 05 - 2009 at 10:05
- PRESS RELEASE
Mohammed Bin Rashid Al Maktoum Humanitarian and Charity Establishment announced a joint initiative with MAX, a part of Landmark Group, for a unique Eid Al Adha charity program. As part of the program, people in the limited income bracket as chosen by the charity will be gifted MAX gift cards. These gift cards can be redeemed for merchandise at any of the MAX retail outlets across UAE.
Within the initiative, the Mohammed Bin Rashid Al Maktoum Establishment will buy MAX gift cards. Supporting the program, MAX will contribute additional gift cards. These cards will be further distributed by the charity among more families at their discretion.
Mr Ramanathan Hariharan, CEO of MAX, handed over the unique Eid gift cards to His Excellency Ibrahim BuMelha, Chairman of Mohammed Bin Rashid Al Maktoum Humanitarian & Charity Establishment at an event today.
His Excellency Ibrahim Bumelha, said:
"We are grateful to MAX, the management and staff of the entire Landmark Group for their generosity and support in our unique Eid Al Adha initiative. Landmark Group has always set a very high standard of excellence in good corporate citizenship. We believe that through this support, our establishment will be able to reach out to more people in need."
In his comments, Mr Ramanathan Hariharan, CEO of MAX said, "We are honoured to be working with Mohammed Bin Rashid Establishment to support such a worthy pursuit. It is a manifestation of the Landmark Group's belief in philanthropy for the benefit of the community."
Mr Ramanathan Hariharan, CEO of Max with HE Ibrahim Bumelha, Chairman of Mohammed Bin Rashid Al Maktoum Humanitarian and Charity Establishment.
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Posted by Rana Mesbah
Thursday, November 05 - 2009 at 10:05 UAE local time (GMT+4)
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About Landmark Group:
Landmark Group was established in Bahrain in 1973. The company has successfully grown into an international retail conglomerate that encompasses a retail presence of over 13.4 million square feet across GCC, Jordan, Egypt and India. Today, the Group operates over 900 stores in 15 countries, with retail concepts and business interests that focus on delivering exceptional value to a wide customer base, made up of varied nationalities, cultures and economic profiles. Landmark Group employs more than 31,000 employees and provides a value-driven product range for the family through its core retail concepts: Centrepoint, Babyshop, Shoe Mart, Splash, Lifestyle, Beautybay, Home Centre, Q Home Decor, Max, Shoexpress, E-Max, and Landmark International, which franchises international brands such as New Look, Reiss, Aftershock and Koton. Expansion being at the core of its business philosophy, the Landmark Group has witnessed a consistent annual growth rate of 32% over the last 3 years.
About MAX:
May 2004 marked the beginning of an exciting journey for Max. With the launch of our first store in United Arab Emirates, Max today has presence of 91 stores across 9 countries in the Middle East, India & Turkey. With a single aim of addressing the fashion and footwear needs of middle income customers offering them good quality products at amazing value, max has quickly filled the position of being the largest value fashion retailer in the Middle East. Max retails its own label of clothing for men, women & children as well as footwear and home ware. By the end of 2009, Max will have a network of stores across Middle East and new markets in the region. Max currently operates in UAE, Saudi Arabia, Jordan, Kuwait, Bahrain, Qatar, Oman, Turkey, Egypt, Yemen & India. An average max stores ranges between 25,000 to 30,000 square feet. A rewarding shopping experience coupled with great values - translates into making customers 'Look good. Feel good' with Max.
Contact:
Padma Shivdasan Venu
Program Manager
BPG Public Relations
Level 6 MAF Tower Deira City Center
PO Box 3294 Dubai UAE
T: +971 4 295 3456 Ext 316
F: +971 4 295 1027
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