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Rawaj International wins Turkish Airlines PR Account

  • United Arab Emirates: Thursday, November 05 - 2009 at 11:40
  • PRESS RELEASE

Turkish Airlines, a Star Alliance Member, has appointed Rawaj International to manage its public relations in the UAE, a main destination for the carrier. The move comes as part of efforts to improve upon its reputation, to match the efforts that have been rolled out in the form of increased spending by expanding its fleet, destinations and overall quality of service.

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  • Lale Ansingh, Founder and Managing Director, Rawaj International.
    Lale Ansingh, Founder and Managing Director, Rawaj International.
"We are absolutely delighted to have secured the Turkish Airlines account. The Airline has embarked on a restructuring programme which will doubtlessly improve its services, thereby allowing it to compete with some of the region's top airliners," said Ms. Lale Ansingh, Founder and Managing Director, Rawaj International.

Based in Dubai Media City, Rawaj International will oversee all public relations activities for the airliner in close coordination with the management offices in Dubai and Abu Dhabi, and headquarters, based in Istanbul, Turkey.

"Travel between the UAE and Turkey has seen a steady rise over the last few years. In addition to both destinations being extremely attractive tourism destinations, business between the two countries has seen a strong rise in the last decade. Therefore, it is becoming increasingly important that Turkish Airlines appoints a PR agency to manage its related communications in the country,"


added Ansingh.

As the 20th Star Alliance carrier and one of the world's elite airlines, Turkish Airlines offers a network of over 155 destinations and flies to more than 119 destinations worldwide.

More specific to the region, the carrier has seen 26.6% passenger growth within the Middle East.
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Notes and media contacts

Turkish Airlines
Turkish Airlines was founded in May 20, 1933. The 4-star airline currently operates a fleet of 131 aircraft, serving 119 international destinations across Asia, Africa, Europe, the Middle East, as well as the Americas. Additionally, the Istanbul Ataturk Airport based airliner serves 36 domestic destinations in Turkey. On April 1, 2008, Turkish Airlines became the 20th member of Star Alliance, the world's first and largest airline alliance.

The airline has demonstrated continued year-on-year growth with a passenger increase of 26.6% from 2008 to the current results of 42 weeks of 2009. One of the world's fastest growing airlines, Turkish Airlines became the 4th biggest carrier in Europe in 2009.

The airline's mission is to become a preferred leading European air carrier with global network coverage owing to a strict compliance with flight safety, reliability, product line, service quality and competitiveness, while maintaining its identity as the flag carrier of the Republic of Turkey in the civil aviation industry.

About Star Alliance
Turkish Airlines is a member of the Star Alliance network which was established in 1997. Overall, the Star Alliance network offers 17,000 daily flights to 916 destinations in 160 countries.

For further information, please contact:
Ms. Afsaneh Baher
Rawaj International
Phone +971 4 3910248

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