Hoteliers celebrate Abu Dhabi Formula One Grand Prix success

Revenue per available room (revPAR) growth, one of the hotel industry's key performance indicators, peaked on Friday 30th October up 97.6% according to daily STR Global data. However, occupancy and average room rates hit the highest point during the 3-day event on Saturday the 31st October, at an astonishing 97.5% and $606 respectively.

Commenting, Omar Fahoum, Chairman and Chief Executive of Deloitte in the Middle East, said:

"Hosting the grand finale of the 2009 Formula 1 season was a prestigious and important event for the emirate, the UAE and the Middle East as an emerging destination for tourism and leisure."

Alex Kyriakidis, Global Managing Partner of Tourism Hospitality & Leisure at Deloitte, commented, "The race was expected to draw 50,000 fans on race day and an estimated 600 million television spectators from around the world, giving the emirate an opportunity to showcase its gracious hospitality, and developments taking place such as Yas Island and Ferrari World, thus extending its appeal to new source markets."

Alan Switzer, Director in the Sports Business Group at Deloitte, commented, "There is no more prestigious global sporting event that a country can host over a single weekend than a Formula 1 Grand Prix. The trend for international sporting events taking place in emerging nations is here to stay, and may even increase. Sport is being used as a way to market the hosts to potential new investors or tourists whilst bringing new audiences to the sports themselves. It could become a win-win relationship."

Alex Kyriakidis continued, "Abu Dhabi's hotels have achieved double-digit growth for five consecutive years, but started to contract in June 2009 as the global economic crises continued to dampen international travel demand during the low season. Despite this, hoteliers in Abu Dhabi still achieve the strongest occupancy (74.2%), average room rates ($279) and revPAR ($207) in the Middle East, year-to-September 2009."