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Damas Luxury Week kicks off successfully

  • United Arab Emirates: Saturday, November 07 - 2009 at 09:42
  • PRESS RELEASE

Acknowledged as one of the leading names in jewellery retail, Damas the 102-year old jewellery house showcased stunning new collections from its world renowned jewellery and watch brands at the Damas Luxury Week. The glittering event which took place at its plush Damas Les Exclusives Bou-tique located at the city's sprawling new shopping destination, The Dubai Mall will continue till November 11.

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  • Model showcasing a Perrelet watch.
    Model showcasing a Perrelet watch.
During this period shoppers will receive an exclusive brand souvenir with every purchase.

The much awaited Damas Luxury Week which was attended by a large group of journalists and VIPs presented lux-ury lovers a unique opportunity to catch up on the very latest trends in jewellery and watch designs from across the world by acclaimed names in the field. From classic to chic, they included legendary jewellery houses like Carrera y Carrera and Mikimoto, world renowned Italian jewellery brands like Roberto Coin, Marco Bicego, Fope, Luca Carati and Leo Pizzo including famous Spanish brand Magerit. Watch connoisseurs and lovers were delighted to select timepieces crafted by famed watch brands Chronoswiss, Parmigiani, Perrelet, Roger Dubuis and Sarcar.

Tamjid Abdullah, Deputy Managing Director Damas, commented:

"In keeping with the growing international profile of Dubai, Damas has always sought to bring customers a versatile array of brands acknowledged for their style defini-tion and creative exuberance. And I am happy to say that it is their enthusiastic appreciation and support of our ef-forts that has provided us the incentive to forge ahead as true pioneers. During the Damas Luxury Week, shoppers will be treated to a thrilling selection of the most exclusive diamond, gold and pearl jewellery collections, by the world's leading jewellery and watch brands. Such events also provide brilliant testimony to the tremendous trust Damas enjoys with its international partners."


Ajay Pandey, Deputy General Manager, Products & Brands, Damas Jewellery said, "Backed by its century-old leg-acy, Damas is uniquely positioned as the pioneering jewellery house of the region. Its unprecedented variety of col-lections offer one of the most versatile ranges of jewellery and watch brands, promoted and launched through inno-vative and attractive promotions throughout the year. The Damas Luxury Week offers shoppers a wonderful opportu-nity to enjoy a sneak preview of the latest jewellery trends launched this year. The event also displays Damas' com-mitment towards product and service excellence of the highest order."

At present, Damas Group has over 500 stores in 18 countries across the globe epitomising the finest craftsmanship and materials. Several of the collections presented during the Damas Luxury Week are being displayed for the first time ever besides while some of the high-end signature pieces are available only in limited numbers.

Discover Damas' magical range of jewellery and watch collections from the world's most renowned brands during Damas Luxury Week at Damas Les Exclusives Boutique at The Dubai Mall, 5th - 11th November 2009.
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About Damas:
The journey of Damas began in 1907. It has grown from a UAE based company into a global fashion and jewellery network spanning the Middle East, South Asia, Europe and North Africa. The Damas Group has over 500 stores in 18 countries around the world as of 30th April 2009. Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others. The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Damas Cut, Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairouz, Harmony, Farfasha, Al Manthourah; watch brands Chanel, Roger Dubuis, Vacheron Constantin, Girard-Peregaux, Jaquet Droz, Parmigiani, Perrelet, Chronoswiss, Chaumet, Sarcar, Hysek, Varotti, Aquamarin, and a wide range of other classic and contemporary jewellery and watch collections. Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design. Damas International Limited is listed on Dubai Nasdaq (former Dubai International Financial Exchange) and its shares are traded under the ticker 'DAMAS'.


For more information, please contact:
The Idea Agency PR Department
Tel: 04-3434424
Fax: 04-3434305

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