Renault provides guarantee against uncertain car resale values

The French car manufacturer will guarantee customers 50% buy-back on the initial cost of their car after three years, with no obligation to purchase another Renault vehicle. The new campaign will run until December 31, 2009 and will be applicable on purchases of new Koleos and Safrane models in Dubai and the Northern Emirates.

According to Mohamed Bennani, Managing Director of Renault GCC, the new campaign has been devised to reassure potential car buyers of the quality and positive market value of Renault cars.

Bennani said:

"This new initiative reaffirms our confidence in the vehicles we manufacture and bring to the region. All our cars are tested locally, use technology from the Renault-Nissan Alliance and offer the highest safety standards."

"Renault as a brand is still growing in the region and we therefore felt the need to introduce a campaign to build buyer confidence and at the same time reassure customers of the quality and value of our cars," added Bennani.

The opportunity ensures Renault car buyers will be able to relax and enjoy their new car, confident in the knowledge that Renault's resale guarantee will keep their investment safe.

Bennani added, "We are so certain of the quality of our cars that our clients won't even have to buy another Renault in return to benefit from this opportunity. This is a no-strings attached initiative!"

The new campaign can be availed when purchasing new Safrane and Koleos models from Arabian Automobiles in Dubai.