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F1 coverage gives Yas Hotel, Abu Dhabi worldwide exposure
A massive global audience not only saw the final F1 race of 2009 but also the Yas Hotel, the only one in the world with a F1 race track running through it. Stephen Banks, Director of Sales & Marketing, Aldar Hotels talks to Phil Blizzard at the Middle East Tourism Summit, Dubai about their marketing strategy and the enormously valuable exposure gained from the F1 race.
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Phil Blizzard, Head of BroadcastSunday, November 08 - 2009 at 10:55 UAE local time (GMT+4)
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This article was updated on Wed Nov 10 2010.
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