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Saturday, November 21 - 2009

Al Saheel gearing up to meet growing demand from Dubai visitors

  • United Arab Emirates: Sunday, November 08 - 2009 at 10:46
  • PRESS RELEASE

Al Saheel, Dubai's homegrown horse entertainment show, opened with its second season, providing the Emirate with its only long running production. The show, at the HoofbeatZ Pavilion, Dubai Polo and Equestrian Club, takes place three times a week and will continue until the end of May next year.

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  • The HoofbeatZ Pavilion, Dubai Polo and Equestrian Club.
    The HoofbeatZ Pavilion, Dubai Polo and Equestrian Club.
Encouraged by the visitor statistics, which remain positive despite the economic downturn, HoofbeatZ Entertainment (a division of Equine Management Services), are working closely with a number of tour operators both locally and overseas, as well as addressing the local market through a tie up with Virgin and TimeOut.

Anwer Sher, Managing Director of Equine Management Services, commented:
"Visitors to Dubai are looking for an experience that combines entertainment with culture, and the tradition of horses and horsemanship in the Emirates is something that engages an international audience transcending language barriers."


He continued, "This isn't guesswork, visitor numbers at Dubai hotels rose by 5% from January to June of this year compared with the same period in 2008, whilst the number of passengers travelling through Dubai International Airport was up by the same amount (DTCM), we are catering to a growing market and one that demands quality entertainment."

The HoofbeatZ stables house the widest variety of horse breeds in the country including a herd of Arabians some of whom were rescue horses that have been completely re-trained and rehabilitated by the HoofbeatZ training team.

"Whether it is through our new show, corporate emotive intelligence programmes or schools lifeskills workshops, we are continually looking at innovative ways to involve horses and the people who work with them in a sustainable business model," added Mr. Sher.
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Notes and media contacts

About Al Saheel:

The Al Saheel shows are produced by HoofbeatZ Entertainment, a division of Equine Management Services LLC. www.alsaheel.com Box office and enquiries: +971 50 181 0401.

About HoofbeatZ Entertainment:

HoofbeatZ Entertainment, a division of Equine Management Services LLC, introduces choreographed equestrian-themed large-scale entertainment to the GCC region. These horses are trained to perform in front of large audiences as well as film, are accustomed to performing in a variety of in and outdoor venues. HoofbeatZ shows can be customized for galas, corporate launches, weddings, commercials, or created to suit individual client needs or storyboards. Visit www.hoofbeatz.com / events@hoofbeatz.com.

About Equine Management Services LLC:

Founded by Eileen Verdiek and Anwer Sher, Equine Management Services (EMS) is an equine solutions company merging sound business solutions, innovative real estate development, and equestrian-themed entertainment, education, and tourism. Born out of a deep love and understanding of horses, EMS conceptualizes and introduces new business models and visions for the industry and its ancillary needs.

EMS is one of the world's leading developers of equine communities, and offers a total turnkey solution from conceptualization to construction, management and operations. The signature HoofbeatZ Program introduces new aspects of education, entertainment, and sport all centered around the horse and designed to broaden the base of the industry.

With projects under development throughout the world, EMS works with clients from concept design, to development and operations covering equine communities, new equine facilities, or refurbishing existing facilities.

EMS combines over 150 years of shared and diverse experience into a team of professionals that does more than aggregate. They develop innovative and personalized projects that best suit the locale, demographics, culture, and natural topography of a specific region. Most importantly, EMS delivers a fresh approach to the industry, be it strictly equine or real estate.

Media contact:

Jane Daly
Commercial Director
Equine Management Services LLC
PO Box 73484
Dubai, UAE
Tel: ++ 971 4 348 1744
Fax: ++ 971 4 348 3704

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