Commenting on the new store concept, Thierry Oriez, President of Christofle said:
"The Chalhoub Group introduced Christofle to the region in the 1950s and over the last 5 decades we have seen the brand evolve to its current stature and needless to say we are immensely proud to be a part of this exciting new phase of development. The re-opening of the Dubai Mall boutique is part of the global roll out of the new concept that asserts Christofle's dedication to style and sophistication. Apart from being modern, the interiors have also been made a lot more welcoming so customers can feel at home in this new environment"
A symbol of luxury and elegance thanks to its basic material, silver, Christofle revolutionized the style, techniques, production and distribution methods for silver products and the decorative arts. With 180 years of know-how and creation, Christofle continues to remain a perpetuating symbol of French lifestyle with a 'silver spirit' that reflects the brand's exceptional knowledge of silver craft and the meticulous and loving attention to the creation of timeless works of art.
In addition to Dubai Mall, Christofle is available in all Tanagra stores across the Middle East - in United Arab Emirates, Saudi Arabia, Kuwait, Qatar and Bahrain.

Posted by Husam Odiabat
