Register | Forgot password?
Switch to Arabic
Saturday, November 21 - 2009

Christofle, Dubai Mall reopens with a contemporary new concept store

  • United Arab Emirates: Sunday, November 08 - 2009 at 11:42
  • PRESS RELEASE

Christofle, the brand synonymous with exceptional silver craft and timeless pieces today announced the official re-opening of its refurbished Dubai Mall boutique. Revamped with a refined and modern design that plays on contrasts between light and materials, the new store concept exudes an elite sense of style and creation.

Article continues below
  • Christofle boutique, Dubai Mall.
    Christofle boutique, Dubai Mall.
Situated on the first floor of Dubai Mall - the region's most prestigious retail development, the boutique showcases the brand's range of unique collections which span across flatware, tableware, 'Haute Orfevrerie', jewellery creations, home accessories and baby gifts.

Commenting on the new store concept, Thierry Oriez, President of Christofle said:
"The Chalhoub Group introduced Christofle to the region in the 1950s and over the last 5 decades we have seen the brand evolve to its current stature and needless to say we are immensely proud to be a part of this exciting new phase of development. The re-opening of the Dubai Mall boutique is part of the global roll out of the new concept that asserts Christofle's dedication to style and sophistication. Apart from being modern, the interiors have also been made a lot more welcoming so customers can feel at home in this new environment"


A symbol of luxury and elegance thanks to its basic material, silver, Christofle revolutionized the style, techniques, production and distribution methods for silver products and the decorative arts. With 180 years of know-how and creation, Christofle continues to remain a perpetuating symbol of French lifestyle with a 'silver spirit' that reflects the brand's exceptional knowledge of silver craft and the meticulous and loving attention to the creation of timeless works of art.

In addition to Dubai Mall, Christofle is available in all Tanagra stores across the Middle East - in United Arab Emirates, Saudi Arabia, Kuwait, Qatar and Bahrain.
Also consider reading:
Log in to request more information from Christofle

Notes and media contacts

About Christofle:

Christofle was founded in 1830 by Charles Christofle. For nearly two centuries, Christofle has upheld its position as the foremost leader in the art of silver. An enduring symbol of luxury and refinement, silver continues to be a primary medium for expression, having served as a showcase for Christofle's craftsmanship since 1842.

Throughout its history Christofle has collaborated with some of the most renowned artists and designers including avant-grade architects like Gio Ponti, modernist silver designers like Lino Sabattini and new age talents like Andrée Putman, Ora Ïto, Richard Hutten and Martin Szekely to enrich the brand's collection with unique and innovative creations.

As the years pass, Christofle continues to maintain its proud heritage, uniting time-tested excellence with a spirit of creativity that is always in step with modern trends.

With locations in more than 70 countries, Christofle offers flatware, tableware, home décor, accessories, gifts and jewellery through 900 points of sales across the world.

The Chalhoub Group and Christofle
The strong and successful relationship between The Chalhoub Group and Christofle goes back to the 1950's when a young Michel Chalhoub, inspired by beauty and excellence and encouraged by a high demand on luxury tableware in Damascus, decided to open up a Christofle store. It was from this time the relationship between the two flourished and soon Christofle would accompany Michel on his entire career; he would later obtain exclusive distribution for the brand for the entire Middle East.
The Chalhoub Group plays a decisive role in the brand's global vision and development in the Middle East region.


For further information, please contact:

Shereen Saifudeen
Senior PR Executive
Media City CNN Bldg, 3rd Floor, Office 302
Dubai, UAE
Tel : +97 1 4 366 4100
Fax : +97 1 4 391 8001

Disclaimer:

Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com

Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.

For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions