Ebrahim K. Kanoo launches new Toyota 'Land Cruiser Prado' in Bahrain

The new Land Cruiser Prado, a mid-size, authentic 4WD vehicle, continues the tradition of the Land Cruiser brand that is esteemed in more than 170 countries and regions around the world.

Mr. Makoto Arimoto, Chief Engineer in charge of developments for the Land Cruiser PRADO, launched the Prado today at the Toyota Showroom in Sitra saying "The fourth generation Prado maintains the outstanding drivability, reliability and basic functionality of the earlier generations—even under the harshest driving conditions—while improving on the on-road and off-road performance through that is the Prado's claim to fame. The enhanced utility, results in a vehicle that offers comfort and peace of mind—anytime and anywhere."

Specific improvements include a roomier cabin through increased space between the front and second-row seats with power enhanced third row seats, while enhancements to the time-tested full frame structure and higher body rigidity make the ride even more comfortable. In addition, adoption of a Kinetic Dynamic Suspension System (KDSS)* allows for driving stability at city and highway speeds and a "Crawl Control" feature enhances rough-road compatibility. Other off-road driver-support features include a Multi-terrain Select* to control engine output and brake application in line with the off-road environment and the world's first†1 Multi-terrain Monitor*, which displays views of road conditions around the vehicle taken by 4 onboard cameras.

Mr. Ismail H. Akbar, Executive General Manager—Sales, at Ebrahim K. Kanoo said: "Bold, elegant, and thought-provoking, the new Prado is the perfect vehicle for anyone thinking luxury all-terrain. It combines the rugged dominance of its Land Cruiser heritage with the passenger-car safety and sophistication for which Toyota is renowned. The new Prado, with its comprehensively enhanced petrol engine with Dual VVT-I gives more horse power and class leading fuel economy. Complete with Driver Assist Technology, now is definitely the time to Think Prado."

Mr. Ayman Shehadeh, Toyota/ Lexus Brand Manager added

"With each new generation of a Toyota vehicle comes advancements in technology by creating The new Prado is no exception; undergoing its first full model change in seven years. Maintaining the Land Cruiser DNA of reliability and drivability the new Prado offers more rigidity and strength offering our customers an unparalleled driving experience. As well as functionality, Prado is infamous for its sophisticated luxurious interior and exterior style. From the ease of getting into the vehicle, to well thought out and well appointed inclusions such as storage space of all shapes and sizes, auxiliary access for music devices, DVD Navigation and rear seats entertainment systems, through to more leg room and flexibility in seating configurations which adds to the overall passenger experience."

"We are immensely proud of the new Prado and look forward to welcoming people to the showroom to test drive this fantastic piece of engineering".

A variety of exterior colors have been created to suit the need for refined modernity in urban environments while still retaining the functional utility necessary for off-road use. Ten body colors are available, including the newly-developed Dark Steel Mica.

The new Toyota 'Land Cruiser Prado' was launched today at the Toyota Showroom in Sitra.