ETA Star voted a superbrand third year in a row

The Superbrand Council's decision was also based on the results of an online voting by marketing professionals. The Superbrand awards are known to be a major celebration to pay homage to the country's highest profile brands, and are globally reputed to be the "Oscars of Branding".

Commenting on the feat, Mr. Abid Junaid, Executive Director, ETA Star, said:

"We are pleased to have been voted a Superbrand for the year 2009-10. We are proud of the fact that we have achieved this feat for three years in a row now. This honour is an acknowledgement of our vision to be the most preferred property developer by building a better living environment and exceeding customer's expectations. We are delighted that all the efforts that we have put into positioning the brand as reliable and trustworthy have been recognized. To receive the Superbrands honour is a powerful endorsement and evidence of our brand's exceptional status."

Mr. Mike English, Director of Superbrands Middle East, said: "ETA Star has consistently proven itself to be a front runner in the property development market in the UAE. Despite the slump in the real estate industry, ETA Star has consistently been able to maintain its status as a trustworthy and reliable brand. It is pleasing to see a brand from an industry that is perceived to be worst affected stand out. We

congratulate the management and employees of ETA Star on achieving bagging the Superbrand honour again."

With this honor, the ETA Star brand has made a comfortable spot for itself amongst a circle of an elite group of organizations that represents best practice in brand management.

Superbrands is acclaimed worldwide as being the independent authority and arbiter of branding excellence and are committed to paying tribute to exceptional brands and promoting the discipline of branding.

ETA Star Properties was awarded the prestigious Mohammed bin Rashid Al Maktoum (MRM) Business Award in 2009, the only winner in the category of Real Estate development this year. The MRM Business Awards is a Dubai Chamber initiative aimed at honouring organizations that contribute directly in the development of the UAE national economy and the society at large. The MRM Business Award recognizes and celebrates the success of organizations for their contribution to economic success of the UAE.

ETA Star is currently developing millions of square feet of premium property in countries across the Middle East and South-East Asia, including India and Sri Lanka.

ETA Star has built thousands of beautiful homes and living communities, as well as, world-class business and commercial developments across these markets -- all excellent investment opportunities, which are fast reshaping the urban skyline.

ETA Star is one of the leading property development companies in the GCC and is the first developer in the region to be awarded the ISO certification. The company has successfully launched projects close to 10 million sq ft in various master development communities like Dubai Marina, Jumeirah Lake Towers, Dubai International Financial Centre, Business Bay and International Media Production Zone. ETA Star's portfolio includes pioneering projects such as 23 Marina, Al Manara, Liberty House, Gold Crest Executive, The Palm Jumeirah Residence and Spa and Grandeur Residences, The Summit, Pearl Residence, The Belvedere and Gold Crest Views-2.