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Saturday, November 21 - 2009
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Sony Gulf, 51 East launch VAIO X series in Middle East

Sony Gulf FZE, in association with 51 East, today announced the launch of its latest VAIO X series, redefining the mobile PC category once again. Incredibly light, thin and offering long battery life, the VAIO X integrates new wireless connectivity features and reliability, making it an ideal notebook for business persons on the go.

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  • The launch of Sony VAIO X series in Middle East.
    The launch of Sony VAIO X series in Middle East.
Designed to be the world's lightest notebook weighing just 655gm, the VAIO X series is a comfort to carry around. Breathtakingly thin and measuring 13.9 mm - just about the width of a mobile phone, it offers 16 hours of continuous use with the optional eight-cell battery.

Dharmendra Lalai, General Manager, IT Marketing Division of Sony Gulf, said:
"We are pleased to introduce to the Middle East the VAIO X. It is an extremely portable laptop that blends unique features with high performance components and ultimate reliability. The core design also conforms to new market dynamics and evolving demographic trends, catering to tech-savvy users and business people who are constantly on the go."


Nazar Najarian, Group General Manager of Darwish Holding, added, "We are proud to be associated with a brand like Sony and are happy today to introduce to the Qatari market the new stylish VAIO X. VAIO X comes as a perfect add-on to our 51 East portfolio of premium and leading brands."

The VAIO X series is equipped with WWAN to stay connected to high-speed Internet. Featuring a high quality wide 11.1-inch LCD with 1366 x 768 pixel (VAIO Display Premium, LED backlight), 17mm key pitch isolation keyboard for comfortable typing and a new touch pad with convenient multi-finger gestures like zoom and flick navigation, it also integrates various interfaces such as VGA and LAN port and built-in webcam to enhance the essential piece of usability in business scenes.

The extreme mobility of VAIO X does not affect the performance in any way. The combination of the latest Intel Atom Processor Z550 (2 GHz) (VPCX118LG), solid state drive, and Windows 7 gives the latest notebook from Sony an edge over other products in offering satisfactory business usage on the go.

Optional accessories include a luxurious slip case in genuine leather and a dramatically-styled wireless mouse.

VAIO's advanced technology also incorporates aesthetic features while securing superb reliability. The groove running along the outer edge of the LCD and palm rest - the Rigid Arc structure - is not just a design, but built to minimize distortion from external pressures. In addition, the housing is of carbon, while the palm rest is moulded of a one-piece aluminium plate to further increase the strength.

The notebook has successfully withstood the 150 kgf pressure-vibration test, proving its ability to perform even in tough real-life situations.

The VAIO X series is available in Qatar only in 51 East and Modern Home showrooms.
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Notes and media contacts

For more information, please call 4361111 or visit www.sony-mea.com.

Media contacts:

Sony Gulf FZE
P.O. Box 16871, Jebel Ali, Dubai, UAE
Tel: (+9714) 8816912 / 8815488
Fax: (+9714) 8816259

Elise Zwein
Account Manager
Action Qatar
Handassa Str., B ring road
Building 142, First Floor
PO Box 2900, Doha, Qatar
Tel: (+974) 4361499
Fax: (+974) 4370167

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