Themed 'Let It Out', the Ibda'a Student Awards welcomed online submissions this year as part of its endeavour to facilitate wider participation from talented youngsters. Open to all undergraduates and fresh graduates of the 2008-2009 academic year, the Ibda'a Awards accepted entries from 16 August - 8 October.
Mohammad Abdullah, Executive Director, Dubai Media City, said:
"We have received tremendous response to the Ibda'a Student Awards that has attracted some of the most creative works from talented youngsters this year. Continuing with our commitment to offer a suitable platform for the creatively-inclined students, the Ibda'a Awards will help showcase their capabilities and guide them to realise their aspirations on the international media arena."
Dr Lance de Masi, President, IAA-UAE Chapter, said: "The development and rewarding of young talent are key elements in the mission of the IAA. Our support for the Ibda'a Student Awards is one such manifestation of these elements. It is hoped that over time, the ongoing cultivation of talent - through education and reward - will impact the current state of affairs in which the demand for bright, promising young talent outstrips supply."
The shortlisted candidates from overseas will be flown to Dubai where they will join UAE-based finalists for an exhibition of their works from 15-20 November at the Dubai Media City. During a gala awards ceremony scheduled on 19 November, winners will receive attractive prizes that will include internships with global media brands.
The competition aims to recognise best submissions in various categories including journalism (non-news), radio feature, animation, graphic design, analogue photography, digital photography, print advertising, TV advertising, film TV feature, film TV documentary and mobile film.
This year's edition of Ibda'a Student Awards is co-sponsored by Arabian Automobiles, OMD and Dubai Media Incorporated (DMI). While du is the communications partner, ARN, Amrita TV, BBC World, Brash FZ LLC, CNBC Arabia, Emarat Al Youm, Motivate Publishing, Showtime, Xische, Zee TV and Zee Aflam will support the event as the media partners.
ARN, CNN, CNBC Arabia, Brash, Leo Burnett, Xische, MBC, Motivate Publishing, Nikon, Team Young & Rubicam, and Zee Aflam will give away attractive awards to the winners.
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