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MINI to reveal Limited Edition models at 2009 Dubai International Motor Show
- United Arab Emirates: Wednesday, November 11 - 2009 at 10:53
- PRESS RELEASE
MINI, the small car with the big attitude and arguably one of the most loved cars in history is gearing up for a celebration during the 2009 Dubai International Motor Show.
The models, both named after famous suburbs of London, have been created to celebrate the brand's 50th birthday, while all activities at this year's Motor Show will reflect the MINI's heritage and unique sense of creativity.
This year MINI is choosing to take an innovative approach by positioning the brand across various locations around Dubai and the Dubai International Convention and Exhibition Centre. In addition to the exciting displays, test drives of the MINI Hatch, MINI Cabrio and MINI Clubman will be available to the public.
Looking ahead to this year's show, Sarah Klippert, MINI Manager at BMW Group Middle East said: "As MINI is celebrating 50 years in the making, we have decided to focus on the golden anniversary with unique and exciting activities for all visitors to experience."
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ABOUT MINI:Since its launch in 1959, MINI continues to redefine small car design. A car of substance in abundance, MINI enjoys worldwide popularity among all ages and groups. In fact it was the first small car to achieve genuine global success. MINI not only has a history, it also has its very own personality. A trendsetter in its own right, MINI sets itself apart through its unique interpretation of style and design. Aquired by the BMW Group in 1994, the MINI brand includes the MINI Cooper and Cooper S, MINI Cooper Cabrio, MINI Clubman and the new MINI John Cooper Works range of models.
For more information please contact:
Laura Fanning
d'pr
Tel: + 971 50 568 3552
Leanne Blanckenberg
BMW Group Middle East
Tel: +971 4 3132615
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