Bank Audi and Middle East Airlines launch the 'One and a Half Times' promotion

Bank Audi - MasterCard Cedar Miles cards (Platinum or Classic) offer their holders a series of benefits (one free mile granted for every US Dollar spent on the card and a bundle of advantages including insurance, safety and travel services) that only confirm the convenience of travelling with MEA and the expertise Bank Audi has become renowned for.

This promotion's greatest plus point is that it allows MasterCard Cedar Miles cardholders to acquire 1.5 Cedar Miles on their credit card to purchase MEA tickets from October 2009 till March 2010, via MEA's website, on destinations served by MEA (flight number ME).

Commenting on the subject, Mrs. Randa Bdeir, Head of Electronic Banking and Cards Services at Bank Audi sal - Audi Saradar Group, said:

"Bank Audi has undertaken to become MEA's partner with a view to offering its clients the best services possible. In addition to the unique advantages offered by Cedar Miles Platinum and Classic credit cards in Lebanon, the launch of 'Travel One and a Half Times' came as a renewed confirmation of our striving for excellence. We are always keen on developing loyalty programs and promotional campaigns aimed at satisfying our clientele. This is why we initiated this program which enables cardholders to increase their free miles every time they use their card, and consequently, to win free trips."

Mrs. Ayla Damé, Director of Customer Services at MEA, underlined that "Free travel remains the strongest driver of customer loyalty and that the uniqueness of this program comes from bonus miles being directly credited to the cardholders' Cedar Miles accounts, and the free trips they can later enjoy while spending them."

She added, "This is also an opportunity for cardholders to visit MEA's website, and to discover our wide range of e-services, such as e-check-in and e-ticketing, as well as MEA's latest prices and offers."

The launch of this promotion has once again proven the commitment of Bank Audi and MEA to satisfy the needs of MasterCard Cedar Miles cardholders and to develop campaigns which benefit clients and enhance their loyalty to both institutions.