Enoc confirmed as Dubai International Motor Show platinum sponsor

The show, which runs from the 16 - 20 December 2009 at the Dubai International Exhibition and Conference Centre, offers Enoc lubricants unrivalled brand exposure and association with the largest and most important automotive event in the region. With much of the focus this year on the environment and sustainable mobility, Enoc lubricants will showcase its new eco-friendly range of engine oils, created to address energy and environmental concerns and ensure better health for vehicle engines.

Ahmed Al Mulla, Manager of EPPCO Lubricants, distributor of Enoc Lubricants commented on the company's participation:

"Enoc has been an active supporter of the Dubai International Motor Show for the past ten years and the benefit for us, in terms of interest and endorsement from exhibitors and visitors, has been substantial. For that reason, we are delighted to offer our full support to the show as platinum sponsors for this anniversary year."

In addition to the company's launch of its Green Range of engine oils, Enoc Lubricants is also sponsoring a fun, interactive 'Enoc Take the Green Route' activity for the future generation of car owners. Children visiting the Dubai Motor Show will be given a Green Route map that will require them to collect a series of stickers from those exhibitors at the show with environmental or sustainability elements on their stands. Once all stickers are collected, entries are collected and entered into a draw for a bundle of fantastic family-focused prizes.

Trixee Loh, Senior Vice President of Dubai World Trade Centre, the organiser of Dubai International Motor Show said, "We are delighted to welcome Enoc Lubricants as a Platinum Sponsor of this year's Dubai International Motor Show. Their commitment to innovation and corporate responsibility, and their timely response to the industry's changing needs demonstrates the vision of the company. We are delighted to be working together to make this year's event the most memorable to date."

The Dubai International Motor Show promises a wealth of exciting promotions, competitions and entertaining activities for the whole family. New models, concept cars and technological innovations from the leading automotive manufacturers in Europe, the Americas and Asia will be showcased this year, with a number of global launches offering visitors the chance to see the some of the latest models before the rest of the world.

Aston Martin, Audi, Bentley, BMW, Bugatti, Daihatsu, Fiat, Ford, Hyundai, Jaguar, Kia, KTM, Land Rover, Mercedes-Benz, Mitsubishi, MINI, Nissan, Peugeot, Renault, Rolls-Royce, ShelbySuperCars, Toyota, and Volkswagen are among the exhibitors hosting regional launches at the Dubai Motor Show, with first time appearances from AC Cars and Luxgen already preparing for a big presentation at this year's event.

Dubai International Motor Show will be held from 16 - 20 December 2009 at Dubai International Convention and Exhibition Centre (DICEC). The show will be open from 11am to 10pm each day except Friday 18 December 2009, when the show will be open from 3pm to 10pm.