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Damas showcases new Hysek models

  • United Arab Emirates: Wednesday, November 11 - 2009 at 16:37
  • PRESS RELEASE

Damas, the leading international jewellery and watch retailer in the Middle East, brings to Dubai two inspirational Hysek timepieces - the Kilda Chronograph and IO.

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  • Kilada Chronograph watch.
    Kilada Chronograph watch.
Tamjid Abdullah, Deputy Managing Director of Damas, said: "The two new Hysek models are amazing. The Kilada Chronographs are technical and sportive timepieces intended for men who are confident for their choices and will be fascinated by the strong character of this emblematic model of the Hysek brand. These watches reflect the audacious and atypical style of a generation of men determined in their choices and looking for a timepiece easy to use. Whereas the IO line is intended for a more classical customer, sensitive to the very distinctive design which embodies the Hysek brand."

The new Kilada Automatic Chronograph whom design deeps its inspiration in architecture has been re-looked in a more contemporary style; sober and subtly worked dial design and a skilful mix of materials confer a unique personality perfectly recognizable as being Hysek brand. The Kilada Automatic chronograph and big date movement housed in a marvellous steel case has been reworked for a more advanced refinement and detail care. Minimalist and architectural design for a new look remarkably contemporary emphasized by the rubber, key material to Hysek, which is skilfully integrated in the middle of the case.

The Kilada Chronograph sports a new look with a more trendy design. Rubber joints integrated in the middle of the case and reworked rubber strap for a sportive and refined effect. This timepiece is available in a unisex size intended for men and women looking for a technical piece with a certain ease of use and for people who appreciate the atypical style of the brand.

IO Jumping Hour


This aesthetically perfect timepiece with rounded curves is available in a jumping hour's version, movement exclusive to Hysek, imagined and realised in its own manufacture. This timepiece is intended for people who like to only care about the essential thing in life; this version sports a more imposing case of 47mm diameter and a magnificent open work dial composed of several assembled levels and a sapphire center on which the am / pm indication is visible.

IO Moon Phase:


The IO line is intended for a more classic customer, sensitive to the very distinctive design which embodies the Hysek brand; amateurs of timepieces of exception with a sober and refined style. This aesthetically perfect timepiece with rounded curves is available in 18k Rose Gold with a moon phase movement. The IO Moon Phase presents a day calendar disposed all around the dial and two apertures: day of the week and month situated at 12 o'clock. This 42mm case in rose gold is composed of trapezoidal horns and very worked on crown.

The exclusive collection of Hysek watches will soon be available at Damas Les Exclusives Boutiques in Saks Fifth Avenue, Burjuman; Burj Al Arab, Mall of the Emirates, City Centre, Wafi, Emirates Towers, Festival City, and Madinat Jumeirah.
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Notes and media contacts

About Damas:
The journey of Damas began in 1907. It has grown from a UAE based company into a global fashion and jewellery network spanning the Middle East, South Asia, Europe and North Africa.

The Damas Group has over 500 stores in 18 countries around the world as of 30th April 2009. Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, Chanel, Roger Dubuis, Vacheron Constantin, Girard-Peregaux, Jaquet Droz, Parmigiani, Perrelet, Chronoswiss, Chaumet, Sarcar, Hysek among many others. The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Damas Cut, Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairouz, Harmony, Farfasha, Al Manthourah; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections.

Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design. Damas International Limited is listed on Dubai Nasdaq (former Dubai International Financial Exchange) and its shares are traded under the ticker 'DAMAS'.

For more information please contact:
The Idea Agency PR Department
Tel: 04-3434424
Fax: 04-3434305

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