New eco-friendly look of Arwa inspires 'Vitality for Life'

True to its brand values of health and vitality, Arwa bottles will now sport attractive transparent labels with stylised water elements that help to bring across the purity of the brand, encouraging consumers to go for natural revitalisation. Arwa offers a unique balance of minerals for a pure fresh taste, giving great hydration to the body and helping consumers to pursue a better quality of life.

The new packaging is part of the corporate sustainability efforts by The Coca-Cola Company to create innovative packaging designs that are environmentally conscientious. The new packaging of Arwa has been tailored to achieve a more sustainable bottle that features a transparent label with less ink to reduce carbon footprints. I Easy to carry and flexible, It is also lighter, so it is easier to crush for recycling. The brand has also made a conscious shift toward 100% recycled cardboard boxes with less ink for full packaging of the product.

Antoine Tayyar, Public Affairs and Communications Manager for Coca-Cola Middle East, said:

"Arwa is amongst the most trusted packaged water brand across the region and the evolution is representative of the brand's impressive growth in the category. Arwa has taken its original characteristics to another level. Merging practicality with both style and individuality, while still communicating its refreshing natural qualities, the brand still holds true to the original Arwa that consumers know and love."

Tayyar added, "Water is considered to be one of the most refreshing beverages but does not automatically feature as a natural healthy option by lot of consumers. We want our consumers to recognise the benefits of drinking water for proper hydration which boosts energy levels and helps to enjoy life to the fullest. The revamped identity of Arwa will help us to connect with our young, active consumers and help Arwa to make a shift from being a beverage to a symbol of good life."

Arwa adheres to the highest quality standards of The Coca-Cola Company and has been approved for public consumption by Health Ministries across the Gulf. Arwa water brand was acquired by the Coca-Cola Company in Qatar in 2001 and now has a presence in Bahrain, KSA, UAE, Kuwait, Palestine and Oman. The brand is locally produced in Riyadh (KSA), Qatar, Kuwait City (Kuwait), Al Ain (UAE), Bahrain and Ramallah (Palestine).

Key design elements of the new Arwa look:

• Clear upgraded logo with a stylised water drop and water wave to communicate refreshment and vitality.
• Modern transparent label with 30% less ink for global look and feel of the brand.
• De-cluttered design focuses on one message: Vitality for Life
• Consumers will now be able to recognise the brand more easily in cluttered retail outlets.