Du partners with Eurosport to launch Eurosport Arabia

About Eurosport:
Eurosport is the leading sports entertainment group in Europe. The flagship channel Eurosport is the n°1 pan-European TV channel, broadcast in 20 languages and reaching 240 million viewers across 59 countries. Eurosport HD is the high definition simulcast of Eurosport. Eurosport 2, broadcasts to 36 million households in 14 languages across 46 countries. Eurosport 2 HD was launched in August 2009. Eurosport Asia-Pacific reaches 12 countries in the region. Eurosportnews provides up-to-date sports TV news worldwide. The eurosport.com network of 10 local language websites is Europe's n°1 online sports destination, attracting over 8 million unique visitors per month. Eurosport Mobile offers Live streaming, mobile applications and mobile sites in 8 languages. Eurosport Events is the group's expert division in sports event management.

About Du:
Du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that Du provides in some of the free zones of Dubai. Call Select, Du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become Du customers.

Among Du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between more credit, more time and now 'more international' recharge option with additional credit on international calls) and Self Care.

For business customers, Du business offers include Closed Business User Group and preferred International Destinations. Du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.


For further information, please contact:
Michelle GILBERT
Head of Corporate Communications
Eurosport
Tel: +33 1 40 93 81 42

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