French company Y.Not to participate at Index Dubai

Reflecting expected trends and customer demand, those creations come as wood mural decoration, ceramic accessories, house linen, etc.

Associated with factories specialising in their respective materials, Y.NOT? controls the entire manufacturing chain with Smart Wave, its Hong Kong-based partner.

The latter monitors the manufacturing process (product definition and approval, quality control, AQL standards, etc.), deliveries and billing of products that are now established within two dozen countries. Thanks to its patented models and blueprints, Y.NOT? is in a position to offer genuine regional exclusives to its customers.

On the strength of its success, Y.NOT? recently developed a new concept in design stores: "L'ÉPHÉMÈRE". On the basis of collections that are few but get frequently renewed, this unusual approach has resulted in a pilot store which has met all expectations.

The concept, which has now been honed (signage, modular furniture, successive collections, associated merchant site, communication, etc.), has recently been duplicated in China. L'ÉPHÉMÈRE is thus on the way to becoming a worldwide brand, for which Y.NOT? is seeking exclusive, reliable partners in all countries.

By taking part in the INDEX trade fair, Y.NOT? hopes to meet new sales partners (to place goods on the market) for the entire Middle East, and to initiate contacts regarding L'ÉPHÉMÈRE.