Sun and Sand Sports announces the exclusive retailing partnership with 'Under Armour' in the Middle East

Under Armour is the originator of performance apparel - gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. The brand's innovations in designs, textiles and fabrics have changed the way athletes worldwide dress for competition and training.

Innovation highlights of Under Armour performance gear include:
• A moisture transport system to wick sweat from the body, keeping the athlete dry, light and comfortable
• Built-in 4-way stretch to deliver maximum mobility and a superior fit
• Antimicrobial treatment to prevent the growth of odour-causing microbes
• UPF Ratings of 30 or higher to shield skin from the sun's harmful rays
• Quiet textiles to allow athletes to focus on their game
Despite the complex technology built into every Under Armour product, the program is simple: wear HeatGear when it's hot, ColdGear when it's cold, and AllSeasonGear between the extremes.

Under Armour gear helps athletes perform at their best in any climate. Its HeatGear products wick moisture from the body, keeping the athlete feeling dry, light, and comfortable - a key feature especially when training in the UAE climate. HeatGear items will be available in Under Armour's signature "second skin" compression fit - a tight fit that promotes muscle performance and recovery.

"Under Armour is the most exciting new sports brand today. With its ever-growing customer base in America and Europe it was only a matter of time before it would enter the Middle East market. Sun and Sand Sports recognizes the huge potential of this brand and is proud to have negotiated an exclusive Sports retail agreement against stiff competition."

Stated Marvin Shaire, CEO of Gulf Marketing Group.

Sun and Sand Sports plans to retail Under Armour gear in all eminent Sun and Sand Sports showrooms in the UAE, including those in IBN Battuta, Dubai Festival City, Oasis Centre, Deira City Centre & Marina Mall in Abu Dhabi. The Under Armour Fall/Winter 2009 range of compression HeatGear will launch in Sun and Sand Sports' Dubai location beginning November 2009.