Saudi Telecom Company signs partnership agreement with Real Madrid Football Club

The announcement was made by HE Dr. Muhammad Al Jasser, STC Chairman and was attended by Eng. Saud Al Daweesh, STC Group CEO. Real Madrid stars Cristiano Ronaldo and Mahamadou Diarra also took part in the event.

Dr. Al Jasser explained that the agreement covers the mobile telecommunications sectors in Saudi Arabia, Kuwait, Bahrain and Indonesia for a period of 4 seasons during which STC will be given 12 minutes of every game played at home to be used for promotional purposes on the stadium. Other features of this deal includes training 70 youth during summer season as well as organizing trips to attend Real Madrid games in all matches whether locally or internationally for subscribers to Real Madrid mobile.

Announcing the deal, Florentino Perez, President of Real Madrid, said:

"STC is a company committed to the satisfaction of its clients in a market where innovation is at the forefront and a key element of success. This commitment, together with character of leadership, is shared by Real Madrid, who believes that our partnership will prove to be a strategic alliance linking the Club with its millions of followers in the Middle East and Asia."

Speaking on behalf of STC, H.E. Dr. Muhammad Al-Jasser, Chairman of Saudi Telecom, said, "Signing with one of the world's greatest football clubs forms a strategic partnership that extends STC sports sponsorship into the GCC and all the way to South East Asia, bringing exciting and exclusive benefits to fans of the legendary team across the two regions. Now, STC subscribers can have access to Real Madrid mobile content including news, official videos of the team, official club photos of the famous players and official java games."

Dr. Al-Jasser went on to say, "The STC - Real Madrid partnership gives STC promotional and PR rights, and access to Real Madrid advertising platforms including perimeter advertising in the world famous Bernabeu stadium, Real Madrid TV and Realmadrid.com. STC also has the option of bringing Real Madrid to Saudi Arabia for a friendly game. In all, it's a sweet deal for our subscribers and raises STC's profile worldwide."

"STC has become famous throughout the world for its sports sponsorship programs and this alliance with Real Madrid gives us a presence in the international arena that supports our strategic aim to be a global telecommunications company. The new partnership also highlights our focus on offering our customers the best and widest possible range of services and products with an emphasis on variety of content and, furthermore, demonstrates our commitment to the region's youth by supporting their love of sports and being the first to provide them with access to all that is new in communications technologies," said STC Group President & CEO Eng. Saud Majed Al Daweesh.

STC is the regional forerunner in entering the sports investment field and is listed in the Guinness Book of World Records as the first and only company to sponsor 12 clubs in the same league through its partnership with all the major Saudi football teams. By extending its sports sponsorship beyond the borders of the Kingdom, STC is continuing to expand its global reach, which already covers Bahrain, Kuwait, Turkey, Indonesia, Malaysia, South Africa and India.