Agatha Paris opens its flagship boutique in Dubai

"Agatha is a key brand on the French fashion market. I have always admired its innovative spirit. It has really inspired me and I've got some strong personal memories of it. What I love about Agatha is its accessibility, the affection it elicits and the bond it has with its customers,"

commented Laurent Nebot, Global CEO of Agatha Paris, who was present for the opening of the flag boutique in DFC.

Through the Agatha Girls collection the brand retells its story with a mini-collection of charm dolls, each representing a specific decade. Past, present, future: Agatha's world of bubbly, exciting fun has won a considerable following, evolving while keeping its sparkle and cheeky spirit. A close relationship has always been shared with its epoch. This has been evident with its 35th birthday celebration, the brand has created five Agatha dolls in total, that portray a playful and enchanting approach that has been proudly cherished for nearly 40 years.

Agatha's rule 'for everybody, without exception' is highlighted with a meticulously designed couture collection full of sparkle. Due to its fruitful development it is widely considered today as an extremely affectionate brand and cannot be defined by a single style or image. To celebrate, Agatha have fashioned an au courant collection consisting of nine exceptional pieces, using the latest expert craftsmanship, rhinestones, beads and chains and calling on new techniques such as bead and rhinestone embroidery.

Isabelle Trepat - Kelly Middle East Director of Agatha Paris says, "We are so pleased that not only does the brand's 35th Anniversary add harmony with the already opened and first Dubai flag ship boutique but also with its two exclusive collections: one being the exceptional pieces and the other being the Agatha Girls."

With Agatha, women can play at being another version of themselves, or someone completely different, skipping mischievously from one to the other. All that Agatha women have in common is their refreshing cheerfulness, firmly rooted in the spirit of this impulsive, spontaneous brand. Agatha is a very affectionate brand that cannot be defined by a single style or image, but by all styles and all images.

Agatha has a vast glamorous collection which includes earrings, rings, bracelets, necklaces, pendants, jewellery watches, as well as the unlimited collection of dazzling charms.