Microsoft Kuwait introduces software solutions for the new efficiency

The new offerings, namely, Windows 7; Microsoft Windows Server 2008 R2 and Microsoft Exchange Server 2010 have been developed specifically to enable businesses to address their most pressing business concerns and strengthen their ability to deliver innovation to the marketplace. The new generation of technology innovations work together to help reduce costs and complexity for businesses.

Several leading enterprises in Kuwait have already opted for Microsoft's new operating system, Windows 7 including Kuwait Oil Company who is in the process of deploying this new system throughout their operations.

The new efficiency aims to enable businesses to build information systems that are more flexible, cost effective and help people to understand and respond to changing business conditions with greater insight and speed than ever before.

Addressing a press conference, Ehab Mostafa, Country Manager, Microsoft Kuwait, said: "As countries in every corner of the globe work to emerge from tough market conditions, Microsoft is committed to providing innovative technology products and services that will provide the fuel to help reignite the engine of economic growth. We believe that our software solutions for the new efficiency can help companies manage the short and long end of a downturn by driving down costs and improving operations. This year is an exciting year from a product launch and innovation perspective and it will really lay the foundation for Microsoft in the region for the next 2 years."

With its strong partnerships, Microsoft is committed to understanding the business and technology needs of customers in the Gulf. HP, Samsung and Wipro are the launch partners and work closely with Microsoft to set the industry standards to deliver the future of enterprise computing technologies globally and in the region. Exceed IT; EBLA Computer Consultancy, Diyar United Co. and Arabesque Group are the Gold sponsors of the event.

Anil Kumar, General Manager, Personal Systems Group, HP Middle East sai:

"HP and Microsoft have a longstanding relationship that includes collaborative product engineering and development that equips customers with high-quality and cost-effective solutions. Supporting the 'New Efficiency' launch is very important for us, demonstrating once again how our ongoing collaboration gives our customers the confidence to easily and efficiently use HP hardware with Microsoft software."

Sandeep Saihgal, General Manager, Telecommunication, Samsung Gulf said, "Samsung Electronics and Microsoft enjoy a long-standing relationship as strategic and tactical business partners. Samsung plays a leading role in driving innovation through our products, helping to meet a compelling need in the commercial market for value addition, enhanced performance and innovative technology. We look forward to strengthening our product portfolio as a result of our continued collaboration with Microsoft these new technologies have the potential to reshape the workplace and deliver dramatic benefits to the enterprise."

Mr. Pinaki Kar, General Manager, Gulf and Africa for Wipro Limited said, "Wipro Technologies and Microsoft share a strategic relationship and are collaborating to develop solutions that help customers optimize and transform their businesses. The combination of Microsoft's robust technology platform and Wipro's proven global delivery model makes an ideal choice for driving the 'new efficiency' paradigm across the enterprise. With these new offerings, businesses can now maximize control over their IT infrastructure while providing unprecedented business agility and IT productivity thereby reducing many challenges they face today."

With Windows 7, Microsoft is delivering a foundation for unmatched customer experiences across applications, services, and devices. It delivers innovative new features and simplicity that enable end users to be productive no matter where they are or where their data resides.

With Windows Server 2008 R2, Microsoft is building on the award-winning foundation of Windows Server 2008 by expanding existing technology and adding new innovations that enable customers to reduce costs and improve efficiencies. New virtualization tools, Web resources, management enhancements and exciting Windows 7 integration will help customers increase the reliability and flexibility of their server infrastructures.

Microsoft will also launch Exchange 2010 which is the latest version of Microsoft's premier enterprise messaging and collaboration solution. As Exchange continues to grow in market share, it has become the cornerstone of Microsoft's vision for unified communications. With new deployment and storage options, enhanced inbox management capabilities and e-mail archiving built-in, Exchange 2010 helps organizations lower costs and achieve new levels of reliability and performance.

In addition, Microsoft will also be showcasing its new line of Windows® phones that are available in a broad range of styles and prices across the region.