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All 20 organizations in the Middle East that won the prize relied on innovation in information technology as an effective tool for growth or improving relationships with customers. Executives from the award-winning companies were also recognized among their peers and colleagues at the event held on Nov.18 at Le Royal Meridian Beach Resort and Spa, Dubai Marina, Dubai. The event also provided a platform to pull together some of the best minds in the industry for an interactive peer-to-peer networking opportunity.
EZW, a customer-centric organization, was credited for creating tailor-made solutions to handle customer transactions and interactions. The innovations brought out in this field by the company have reduced, to a large extent, the need for customers to physically visit EZW offices for conducting their transactions. For instance, out of some 30,000 customer transactions per month, 79% came through using the eServices channel during the period from Jan-2009 to August-2009.
Saji Mathew, SVP and CIO for Corporate Information Technology, EZW, commenting on the award, said:
"Through innovation, we've transformed the way we look at ourselves and our customers. Our project FREECOMS (Free Zones Customer Oriented Management System) helped us provide superior and convenient services to our expanding base of valued customers. Besides the eServices platform, our innovative channels for customer interaction and notification also include, an integrated call centre, an SMS gateway, email services and a Fax server."
Posted by Rana Mesbah
